Overview

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

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Bruce C. Greenwald (New York, NY) is one of the nation's leading economists. He currently serves as the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University's Graduate School of Business, teaching popular courses on Value Investing, Corporate Finance, Media Strategy and Globalization & Markets. He consults worldwide on a variety of issues concerning capital markets, business strategy, corporate finance and labor performance. He received the following degrees: from the Massachusetts Institute of Technology, a B.S. and a Ph.D., and from Princeton University an M.P.A. and an M.S. He is author or editor of several books including Competition Demystified, Economics for an Imperfect World: Essay, Towards a New Paradigm in Monetary Economics, and Value Investing. Bruce has been published in the Harvard Business Review, American Economic Review, Journal of Finance, Oxford Economic Papers, and Journal of Finance and Accounting, among many others. Judd Kahn (New York, NY) is currently COO of Hummingbird Management, LLC. Prior to joining Hummingbird, he was an historian, the CFO of a privately owned manufacturing company, and a consultant to government and not for profit agencies. Kahn taught history at Wesleyan University and was Associate Director of Career Development at the School of Management, Yale University, and then worked in private industry and consulting. Kahn co-wrote Value Investing and Competition Demystified. He has a B. Timothy Andr�s Pabon is an English- and Spanish-speaking voice-over artist who has worked extensively in advertising and audiobook narration. He has had acting roles on House of Cards and has also been a costar on HBO's acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor, he has worked off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, the Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre.

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