Overview

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Full Product Details

9798200392223

Table of Contents

Reviews

Author Information

Bruce C. Greenwald was founding director of the Heillbrunn Center for Graham and Dodd Investing at Columbia Business School from 2001 until his retirement in 2019. In addition to training thousands of students in the mysteries of value investing, he taught oversubscribed courses on the economics of business strategy and globalization. His book Competition Demystified, published in 2005, is still in print. He has also been chairman of Paradigm Capital Management since its founding in 2007 and the director of research at First Eagle Funds from 2007-11, serving as a senior advisor since. Judd Kahn is currently a partner in Davidson Kahn Capital Management. He started his professional career as a historian, worked as a consultant and financial executive, and has been involved in investment management since 2000. He has a doctorate in history from UC Berkeley. Timothy Andres Pabon is an actor and Spanish and English voice-over artist/audiobook narrator from Washington DC. He has over 140 books on Audible.com, one of which was nominated for a 2015 Society of Voice Arts and Sciences Award and another which was awarded an AudioFile Earphones award as part of an ensemble audiobook cast in 2014. His voice-over clients include Gabrielle Giffords, Hillary Clinton, The Sierra Club, NBC, and the 10-episode series Chasing Che on National Geographic. He has been seen on House of Cards seasons 3 and 4 as Mark, a White house press correspondent. He has also been a costar on HBO's acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor he has worked Off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, The Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre. Tim is a proud father of two children, and a member of AFTRA/SAG and Actor's Equity.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available