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OverviewFull Product DetailsAuthor: Michael A. Cusumano , David B. YoffiePublisher: Simon & Schuster Imprint: The Free Press Edition: Touchstone ed Dimensions: Width: 15.20cm , Height: 2.30cm , Length: 22.90cm Weight: 0.469kg ISBN: 9780684863450ISBN 10: 0684863456 Pages: 384 Publication Date: 07 March 2000 Audience: General/trade , General Format: Paperback Publisher's Status: No Longer Our Product Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents"Contents Preface Acknowledgments 1: Introduction Competing in the Age of the Internet 2: Creating the Company The Vision, the People, and the Organization 3: Competitive Strategy Using Judo to Turn an Opponent's Strength into Weakness 4: Design Strategy Leverage through Cross-Platform Techniques 5: Development Strategy Flexible, Fast, and ""Slightly out of Control"" 6: Competing on Internet Time Lessons from Netscape and Microsoft Afterword Appendix 1 Netscape's Chronology Appendix 2 Netscape's Products Interviews Notes Index"ReviewsTeresa McUsic The Miami Herald Few books deliver the goods quite as effectively as this insightful, crisp and highly readable account. Teresa McUsic The Miami Herald Few books deliver the goods quite as effectively as this insightful, crisp and highly readable account. Katherine Mieszkowski Fast Company A rarity: a serious book by serious professors that is timely, engaging, and fun to read....The book is smart. Steve Hamm Business Week A marvelous, detailed account and analysis of Netscape's rocket-launch rise and mid-flight corrections. Walter S. Mossberg The Wall Street Journal The first clear, sophisticated analysis I've seen of the competitive practices at the company that forged the Internet marketplace and was for a time its dominant player. Walter S. Mossberg The Wall Street Journal The first clear, sophisticated analysis I've seen of the competitive practices at the company that forged the Internet marketplace and was for a time its dominant player. Author InformationMichael A. Cusumano, co-author of the newly published Thinking Beyond Lean and the international bestseller Microsoft Secrets, is the Sloan Distinguished Professor of Management at MIT's Sloan School of Management. He is also the author of The Japanese Automobile Industry and Japan's Software Factories. Tab Content 6Author Website:Countries AvailableAll regions |
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