Overview

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear.

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Steven Jay Cohen has been telling stories his whole life, and has worked professionally as a storyteller since 1991. A classically trained actor, he has worked both on stage and behind the microphone for most of his career. Born and raised in Brooklyn, Steven now resides in scenic western Massachusetts. Marco Iansiti, David Sarnoff Professor of Business Administration, heads the Technology and Operations Management Unit and the Digital Initiative at Harvard Business School.Iansiti is an expert on digital innovation, with a special focus on strategy and business and operating model transformation. Karim R. Lakhani is the Charles E. Wilson Professor of Business Administration and the Dorothy and Michael Hintze Fellow at Harvard Business School. He is the founder and codirector of the Laboratory for Innovation Science at Harvard, the principal investigator of the NASA Tournament Laboratory at the Harvard Institute for Quantitative Social Science, and the faculty cofounder of the Digital Initiative at HBS. He is also Chair of the Harvard Business Analytics Program. He specializes in technology management and innovation. He is a coeditor of the books Revolutionizing Innovation: Users, Communities, and Open Innovation and Perspectives on Free and Open Source Software and the author of over 100 articles and case studies on the emerging digital economy and the changing nature of work and companies. His research has been featured in BusinessWeek, the Boston Globe, the Economist, Fast Company, Inc. magazine, the New York Times, the New York Academy of Sciences magazine, Science, the Wall Street Journal, the Washington Post, and Wired. Marco Iansiti, David Sarnoff Professor of Business Administration, heads the Technology and Operations Management Unit and the Digital Initiative at Harvard Business School.Iansiti is an expert on digital innovation, with a special focus on strategy and business and operating model transformation.

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