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Full Product Details

Author:   Nurit Guttman (Tel Aviv University, Israel)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.566kg
ISBN:  

9780415806695

ISBN 10:   0415806690
Pages:   310
Publication Date:   09 June 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction 1. The Social Context of Road Safety Communication Campaigns 2. News, Entertainment Media, and Early Road Safety Communication Campaigns: From Silent Movie Car Chases to ‘Crash Dummies’ 3. Emphasis on the Cognitive: Appealing to Reason and Using Science, Logic, and Analogies to Persuade People 4. Hard-Hitting Images of Injury, Death, and the Grief of Bereavement 5. Enlisting the Power of Deterrence: The Threat of Legal Enforcement and Penalties 6. Reluctant Heroes and Guardian Angels: Responsibility, Accountability, and Social Norms in Road Safety Campaigns 7. Making it Easier to Promote and Adopt Road Safety Practices: Social Marketing Strategies and Ambient and Digital Venues 8. Beyond Scaring and Admonishing: Propositions and Challenges for Theoretically-Grounded and Culture-Centered Road Safety Communication Campaigns

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Author Information

Nurit Guttman is the chair of the Department of Communication and head of the Participative Social Marketing Program at Faculty of Social Sciences at Tel Aviv University, Israel.

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