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OverviewFull Product DetailsAuthor: Fridrik LarsenPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 2023 ed. Weight: 0.352kg ISBN: 9783031299650ISBN 10: 3031299655 Pages: 150 Publication Date: 22 June 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1.Introduction.- 2.Literature review on energy branding and related fields. 3.Methodology: A qualitative approach.- 4.Findings: Understanding modern energy brands.- 5. Conclusion: Conceptual model of branding in the energy markets.- 6.References.ReviewsAuthor InformationFridrik Larsen is an Associate Professor of marketing at the University of Iceland. He is a leading authority on branding within the energy space and the first individual to hold a PhD in energy branding. Larsen holds graduate degrees in finance, economics and psychology, and a postgraduate degree in marketing. He is the author of three books on energy branding, including Energy Branding (Palgrave Macmillan, 2017) and is a sought after public speaker and the founder of the international CHARGE conference Tab Content 6Author Website:Countries AvailableAll regions |
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