Overview

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries. This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike.  

Full Product Details

Author:   Fredrik Andrén-Sandberg
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2018
Weight:   0.454kg
ISBN:  

9783319891842

ISBN 10:   3319891847
Pages:   142
Publication Date:   06 June 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Introduction.- Introduction to commodities.- The unlikely seeds of commoditisation reversal.- Break in the commoditisation trend - Information proliferation.- The energy market revolution - A canary in the coal mine.- Learnings from the energy market decommoditisation process.- Parallel decommoditisation trends in non-energy markets.- Commodities next in line for decommoditisation.- How could countries reap the benefits of the decommoditisation trend.- How businesses can become winners of the decommoditisation trend.- Possible decommoditisation detailers.- The opportunities for a better tomorrow.- Epilogue and further reading.    

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Author Information

With an academic background in Economic History (Msc) and Nanoscience Engineering (Msc), Fredrik Andrén-Sandberg has been working several years in the European energy industry across both the conventional and renewable spectrum. While working with the European and Asian markets in various positions ranging from Business Development and Strategy to Regulatory Affairs - he has witnessed and has been part of driving the renewable energy transformation first hand. He is currently living outside of Lund in Southern Sweden, but is working with wind power in Copenhagen, Denmark.

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