Overview

Without true collaboration, business professionals will not thrive and businesses will not survive. Fortunately, mastering this new way of working is a mindset shift, followed by taking initiative to act. The positive results-both personal and professional-are virtually instantaneous. Collaboration Is the New Competition shows how to take advantage of new ways to analyze complex issues, explore a spectrum of possible solutions, and solve real problems. Priscilla McKinney's groundbreaking process creates more relevant work for each individual, and the subsequent wins produce significant changes for careers, companies, and communities. Collaboration Is the New Competition demystifies how to choose the right people, time, and place to collaborate. Learn how to make the most of this tool that solves daily problems while also broadening your sphere of influence. Discover how collaboration propels you from problem solver to major influencer, thought leader, and true competitor, regardless of what business you're in. The impetus to write this book was driven by a distinct gap in the business literature landscape and the pressing need for a new approach to problem-solving. Traditional business books often present a romanticized, linear journey to success, but this perspective is far from the reality of the business world. The truth is that business success is not achieved by following a rigid set of rules or steps. The key to thriving in the complex business environment is not formulaic but rather requires a shift in mindset, a new way of thinking, and perceiving problems. See opportunities for collaboration Establish rules of collaborative engagement Leverage the power of networks Decrease frustration Amplify wins This book responds to a growing need for collaboration in the business world. Today's business challenges are multifaceted and complex, requiring diverse perspectives and expertise. The book emphasizes that collaboration is not about simply bringing diverse voices to the table but about strategic and intentional collaboration that yields better solutions and bigger wins.

Full Product Details

9781544535418

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Reviews

The future of innovation comes from collaborating employees who think differently and work toward a common goal. In this book, Priscilla nails the concept that proves that none of us can do it alone. She offers an amazing glimpse into a new way of focusing our efforts around teams. - Michael Brenner, bestselling author of Mean People Suck This simple mindset shift speeds up innovation, multiplies positive outcomes, and could even change our world. - Jon Bostock, bestselling author of The Elephant's Dilemma If you're not collaborating in sales and marketing today, your competition is already ahead of you. In this book, McKinney gets directly to the point of why collaboration has become the most important zeitgeist across leadership today. McKinney's book gives you practical solutions to implement in the workplace that will cascade through your teams. - Tim Hughes, bestselling author of Social Selling, Top 10 global influencer on Twitter and LinkedIn For everyone who thinks that strategy is step one, open this book. You're about to discover that your mindset is the foundation of any strategy. And they need to be in alignment. Priscilla has a new perspective for you that will change your marketing and business approach. It's all right here. - Andy Crestodina, bestselling author of Content Chemistry: The Illustrated Handbook for Content Marketing Business and life become a constant brainstorm of ideas. But without rules, you have anarchy, so this collaboration needs its own rules too. The collaboration structure needs guidance - a rule book...and this is it. This book offers a truly innovative look at how to innovate and is a must for everyone in business. - Adam Gray, bestselling author of Brilliant Social Media: How to Start, Refine & Improve Your Social Media Business Strategy When I think of marketing, I think of Priscilla and this book as my #1 go-to. This is the marketing playbook we've desperately needed not to work smarter or harder but to think differently - that is how we succeed in the next era of business. - Rachael O'Meara, author of Pause and Pause the Journal, TEDx speaker and Executive Leadership Coach

Author Information

Priscilla McKinney is the fifth of five girls who traveled the world singing, in matching dresses, giving puppet shows, and going on a lot of road trips. Thirty-three houses, three countries, five states, four high schools, and a degree in Cultural Anthropology later, she miraculously found her way into her most ideal place in the world: at the intersection of marketing, business, and market research. Priscilla's early experiences made her curious about life, people, places, culture, and the interconnectivity of it all. Intrigued by human behavior and our deep seated need to explain our often purely emotional decisions as logical, Priscilla is not afraid to ask the hard questions. This skill serves her well as she tries to understand what makes people engage, why we buy what we buy, and how we justify buying it. Whether a belief, a product, or a service, the human element must be understood for successful marketing.Whether as a mom, a community leader, a podcast host, or a boss, Priscilla is compelled to inspire others to ask these hard questions, take risks and leave behind the status quo to pursue the truth at the heart of each matter. P.S. Don't give her caffeine. She doesn't need it.

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