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OverviewIn the seven essays of Cities and the Creative Class - four of which have been previously published - Richard Florida outlines how certain cities succeed in attracting members of the ""creative class."" This class, roughly speaking, is composed of the millions of people who work in information-age economic sectors and in industries driven by innovation and talent. Cities that succeed, Florida argues, are those that are able to attract and retain creative class members. They don't do this through the traditional strategies of tax incentives, suburban housing developments, and loose regulation, though - creative class members don't care about that. Rather, they care about amenities and tolerance and are hence drawn to cities with thriving bohemias and large gay populations. It is no coincidence, Florida argues, that places like Austin and San Francisco are at the forefront of the new US economy - they play up their bohemian edge and their tolerance. Cities like Detroit, in contrast, won't stand a chance unless they can become a magnet for the new class. To prove his point, Florida has amassed a wealth of data, including gay and bohemian indices for cities. He has found that there is a strong correlation between success in the new economy and the presence of these subcultures. In contrast to Florida's earlier book, Cities and the Creative Class provides a more academic explanation of why this has occurred, focusing in particular on the economic geography of place. It also lays out what cities need to do to have a chance at success. The book's structure is a logical progression, moving from a general political-economic theory of the creative class to a discussion of the components of success to, finally, places themselves. Florida closes the book with a prescriptive chapter on a specific place and the path it should follow - present day lower Manhattan. Full Product DetailsAuthor: Richard Florida (George Mason University, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.20cm , Height: 1.70cm , Length: 22.90cm Weight: 0.408kg ISBN: 9780415948869ISBN 10: 041594886 Pages: 208 Publication Date: 28 November 2004 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsAcknowledgements Chapter 1: The Creative Capital Theory Part I: The People Econom y Chapter 2: Competing in the Age of Talent Chapter 3: The Economic Geography of Talent Part II: Creativity and Diversity Chapter 4: Bohemia and Economic Geography Chapter 5: Technology and Tolerance Part III: Place and the New City Chapter 6: Cities and the Creative Class Chapter 7: Rebuilding Lower Manhattan for the Creative AgeReviewsAlways provocative, always insightful, Florida answers many of the questions raised by The Rise of the Creative Class, and provides new insights into the roles creativity, tolerance and amenity play in transforming places. Every city and region now has to reinvent itself to compete successfully in the global economy, and Florida provides an essential guide to this process. Cities and the Creative Class describes how successful regions can and must make the shift from low-cost to high-quality strategies... <br>. <br>-Bob Yaro, President of the Regional Plan Association <br> Florida and others are changing the American urban agenda. This is a guidebook to the new knowledge-based economy...He mines the best available research to lay out powerful new policy options. No wonder he is in such demand. <br>. <br>-Terry Nichols Clark, Professor of Sociology and Coordinator of the Fiscal Austerity and Urban Innovation Project, University of Chicago <br> Author InformationRichard Florida is the Hirst Professor in George Mason University's School of Public Policy and a non-resident Senior Fellow at the Brookings Institution. He lives in Washington DC. Tab Content 6Author Website:Countries AvailableAll regions |
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