Choose Your Customer: How to Compete Against the Digital Giants and Thrive

Author:   John S Wass ,  Jonathan L S Byrnes ,  Chris Sorensen
Publisher:   McGraw Hill-Ascent Audio
ISBN:  

9798212346221


Publication Date:   17 August 2021
Format:   Audio  Audio Format
Availability:   In stock   Availability explained
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive


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Author:   John S Wass ,  Jonathan L S Byrnes ,  Chris Sorensen
Publisher:   McGraw Hill-Ascent Audio
Imprint:   McGraw Hill-Ascent Audio
ISBN:  

9798212346221


Publication Date:   17 August 2021
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Jonathan L. S. Byrnes is founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company that helps organizations increase profits by 10-30 percent using its profitability analytics and management process. A widely followed thought leader on profitable growth and innovative customer-supplier relationships, Byrnes is a frequent speaker and writer who has advised over 100 companies and institutions. He earned a doctorate from Harvard, and has been a senior lecturer at MIT for thirty years. In addition to his popular HBS column, The Bottom Line, he is the author of Islands of Profit in a Sea of Red Ink, an Inc. Best Book for Business Owners. John S. Wass is the CEO of Profit Isle. Under his leadership, the company has managed the profit acceleration of over $100 billion in client revenues across multiple industries and has become the preeminent SaaS software company specializing in managing profitable growth. Previously, he was a key member of the management team that grew Staples from three stores to over 1,000 nationwide, serving as senior vice president. Wass also served as CEO of WaveMark, an innovative multimillion-dollar company that pioneered RFID tracking for medical devices. He has lectured at MIT for over a decade. Chris Sorensen is a veteran audiobook narrator with over 160 titles to his name. He has received three AudioFile Earphones Awards, and his recording of Sent by Margaret Peterson Haddix (Recorded Books, LLC) was selected as one of the Best Audiobooks of 2010 by AudioFile magazine. He is a member of SAG-AFTRA and the APA. Chris has worked extensively as an actor, playwright, and screenwriter. He studied at the Rutgers Professional Actor Training Program under William Esper, Edward Stern, and Maggie Flanigan. He is an original member of the Present Company, producers of FringeNYC. The Thin Air Theatre Company of Colorado considers him their playwright-at-large and has produced thirteen of his plays over the past twelve years. He has numerous optioned screenplays and has recently completed his first book for kids, The Mad Scientists of New Jersey.

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