Overview

Now in paperback - the go-to business manual that shows you how to plan, test and choose the right market to help develop your start-up into a highly successful business. What is the biggest reason that start-ups fail? It's not because entrepreneurs aren't putting a good product on the market - often it's because they haven't identified the right market. About 20 per cent of all small businesses fail within their first year and 50 per cent in the first five. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built. Written by Ryan Levesque, founder and CEO of The Ask Method Company and author of Ask, this book is the essential business manual that will lead entrepreneurs through a 3-step process of brainstorming, testing and choosing the right market for their business. Including invaluable tools such as worksheets, tests, checklists and other bonus materials, Choose demystifies the process of starting a business with clear philosophies and strategies, setting the path to success.

Full Product Details

Author:   Ryan Levesque ,  Ryan Levesque
Publisher:   Hay House UK Ltd
Imprint:   Hay House Business
Dimensions:   Width: 13.60cm , Height: 1.90cm , Length: 21.60cm
Weight:   0.310kg
ISBN:  

9781788176569

ISBN 10:   1788176561
Pages:   240
Publication Date:   16 March 2021
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

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Author Information

Ryan Levesque is the CEO of The Ask Method Company, an entrepreneur and the author of Ask, which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs. www.ryanlevesque.net

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