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OverviewThis book enriches the evolving concept of soft power, and China’s approach to soft power, by considering how aspects of Chinese culture, notably the traditional martial art and health promoting exercise Tai Chi Quan, are being successfully promoted around the world by non-state actors, and how this fits alongside China’s state-sponsored soft power promotion. The book contrasts growing soft power promotion by China with the corresponding decline in such activities by Western states, outlines the growth of Tai Chi Quan societies worldwide and explores in detail why Tai Chi Quan appeals so strongly outside China. It shows how Tai Chi Quan introduces many people around the world to Chinese culture and builds links between people inside China and elsewhere in the world. It concludes that Tai Chi Quan achieves what soft power aims to achieve: a good image and long-term friendship. Full Product DetailsAuthor: Xiaoling Zhang , Tony HongPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9780367279806ISBN 10: 0367279800 Pages: 8 Publication Date: 04 September 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsList of figures Acknowledgements Authors Chapter 1 Introduction Chapter 2 Situating China’s Efforts in the Global Landscape of Soft Power Chapter 3 From Awareness to Confidence: The Revival of Traditional Culture Chapter 4 Tai Chi Quan: From a Wellness and Self-Defence Exercise to a Diplomacy Vehicle Chapter 5 Tai Chi Quan Masters as Actors of Tai Chi Diplomacy Chapter 6 Conceptualisation: The Network Model of Objectives and the Collaboration Model Chapter 7 Conclusion: China’s Public Diplomacy – An Alternate Perspective Bibliography IndexReviewsAuthor InformationXiaoling Zhang is a Professor in the Department of Media and Communication, University of Xi’an Jiaotong-Liverpool University, China Tony Hong is a Lecturer at the School of English Studies, Shanghai International Studies University, China Tab Content 6Author Website:Countries AvailableAll regions |
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