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Overview"During the Cold War, Switzerland functioned as a hub for Chinese propaganda networks. Despite its fierce anti-communism, the Swiss Confederation was one of the first capitalist countries to recognise the People's Republic of China (PRC). As a neutral country and as the home base for many international organisations, Switzerland represented a strategic centre for the spread of Maoism throughout the world. Focusing on cultural diplomacy and questioning the notion of soft power, this book explores how the PRC developed its influence and its prestige abroad through its Embassy in Bern, the most important in Western Europe. The book also discusses how China’s approach in Switzerland, bypassing traditional diplomatic structures, and relying on contacts with individual people – ""foreign friends"" – was then used, and continues to be used, in many other countries, including the United States, France, and Japan." Full Product DetailsAuthor: Cyril Cordoba (Post-doctoral researcher at the University of Fribourg and at UniDistance/FernUni, Switzerland)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781032111810ISBN 10: 103211181 Pages: 286 Publication Date: 01 July 2022 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationCyril Cordoba is an historian (PhD). He is currently a post-doctoral researcher teaching at the Department of Contemporary History of the University of Fribourg and at UniDistance, Switzerland. Tab Content 6Author Website:Countries AvailableAll regions |
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