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9781549152085

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Damon Centola's deeply insightful book provides compelling evidence about how change ripples and surges its way through our lives. This is timely must-reading for any leader who wants to meet the forces of resistance head-on and steer behavior in positive directions. --Rosabeth Moss Kanter, Harvard Business School professor and author of Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

Damon Centola's deeply insightful book provides compelling evidence about how change ripples and surges its way through our lives. This is timely must-reading for any leader who wants to meet the forces of resistance head-on and steer behavior in positive directions. --Rosabeth Moss Kanter, Harvard Business School professor and author of Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time An utterly fascinating read that will challenge some of your core assumptions about how social change happens. As a leading sociologist and expert on social networks, Damon Centola reveals that if you want to change beliefs and behaviors, influencers are overrated and sticky ideas aren't always enough--and he explains what really causes the rise of movements and the diffusion of innovations. It might be the most important book on the science of social influence since Cialdini's Influence. --Adam Grant, New York Times bestselling author of Originals and Give and Take, and host of the TED podcast WorkLife

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Damon Centola is a Professor in the Annenberg School for Communication and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is Director of the Network Dynamics Group. His widely cited work has been published across several disciplines in the world's leading journals, including Science, The Proceedings of the National Academy of Sciences, Nature Human Behavior, The American Journal of Sociology, and Journal of Statistical Physics. His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian Institution, the American Heart Association, the National Academies, the U.S. Army and the NBA. Popular accounts of Damon's work have appeared in the New York Times, Washington Post, CNN, Wall Street Journal, Wired, TIME, The Atlantic, and Scientific American.

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