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OverviewThe research identifies new expressions of parasociality, including Parasocial Love, Forgiveness, and Hate, aiming to deepen our understanding of online relationships. Focusing on fandoms, the study reveals the normalization and propagation of parasociality, marking a shift from traditional one-way communication to interactive online relationships.With over three billion social media users worldwide and the rapid growth of the fandoms, understanding the interplay between social media, parasocial relationships, and fandom culture becomes increasingly important. Social media platforms serve as essential conduits for content dissemination and fan engagement, particularly in the context of global appeal. By exploring the dynamics of parasocial relationships within fandoms, the research investigates how social media shapes these asymmetrical connections between fans and idols. Full Product DetailsAuthor: Esther OlaniyiPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.50cm , Length: 22.90cm Weight: 0.122kg ISBN: 9786207804993ISBN 10: 6207804996 Pages: 76 Publication Date: 16 June 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |