Overview

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments. Key features include: Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs A theory-based online Instructor‘s Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs. An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship

Full Product Details

9781839101410

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Reviews

'Marlene Reed and Rochelle Brunson have delivered a fresh batch of entrepreneurship cases that are sure to spark students' interests and generate lively classroom discussions. Covering all phases of entrepreneurship from developing the business concept to the graceful exit, the cases in this book provide students with opportunities to think critically about the many challenges faced by today's entrepreneurs.' -- Rebecca J. Morris, Westfield State University, US 'Case Studies in Entrepreneurship fills a major gap in content for courses about small businesses, family businesses, and entrepreneurship. The 14 cases are not only current and compelling, but also illustrate the difficult choices that a diverse group of entrepreneurs face along the life cycle of their ventures.' -- Armand Gilinsky, Sonoma State University, US

'Marlene Reed and Rochelle Brunson have delivered a fresh batch of entrepreneurship cases that are sure to spark students' interests and generate lively classroom discussions. Covering all phases of entrepreneurship from developing the business concept to the graceful exit, the cases in this book provide students with opportunities to think critically about the many challenges faced by today's entrepreneurs.'

'Case Studies in Entrepreneurship fills a major gap in content for courses about small businesses, family businesses, and entrepreneurship. The 14 cases are not only current and compelling, but also illustrate the difficult choices that a diverse group of entrepreneurs face along the life cycle of their ventures.' -- Armand Gilinsky, Sonoma State University, US

Author Information

Marlene M. Reed, D.B.A, Entrepreneur in Residence, Department of Entrepreneurship and Corporate Innovation, Hankamer School of Business, Baylor University and Rochelle R. Brunson, PhD, Clinical Associate Professor for Apparel Merchandising, Department of Human Sciences and Design, Robbins College of Health and Human Sciences, Baylor University, US

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