Overview

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued. A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.

Full Product Details

Author:   Mark Garner ,  Annabelle Mooney ,  Barbara Fennell ,  Mei Yang
Publisher:   Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint:   Peter Lang AG, Internationaler Verlag der Wissenschaften
Edition:   New edition
Volume:   2
Dimensions:   Width: 15.00cm , Height: 1.50cm , Length: 22.50cm
Weight:   0.400kg
ISBN:  

9783034309257

ISBN 10:   3034309252
Pages:   262
Publication Date:   08 September 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

[Yang's] work provides a thoughtful, thorough examination of a non-Western media event. (Richard W Hallett, Linguist List)

Author Information

Mei Yang received her PhD from the University of Aberdeen. She is a lecturer at the School of Foreign Language Education, Jilin University and an external researcher at the Centre for Olympic Studies and Research, Loughborough University.

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