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OverviewFascinating transformation, innovation and branding lessons from the land of the Dutch. How did the tulip fields of the Keukenhof, a man-made flower garden, become a top global tourist destination, pulling over 1.5 million tourists annually? How did a country 237 times smaller than USA, become the world's second largest food exporter? From the tulip fields of the Keukenhof and the traditional cheese market of Alkmaar to the tech-mastery of Deltaworks, The Netherlands has a wealth of fascinating lessons that the world is yet to discover. Dutch Directness, going Dutch, Dutch mentality...today Dutch is not just a nationality. It is a brand, and a powerful one at that. Lessons accompanied by photos, anecdotes, stories, short interviews; also examples of other organizations across the world who, by embodying these lessons, have elevated their game and transformed into mega successful enterprises. Full Product DetailsAuthor: Sangbreeta MoitraPublisher: Vakmedianet Management bv Imprint: Vakmedianet Management bv ISBN: 9789462762886ISBN 10: 9462762880 Pages: 200 Publication Date: 08 October 2019 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationSangbreeta Moitra is a multiple-award winning keynote speaker, global strategist and leading startup mentor. Her clients include Booking.com, EY, Orange and Royal Dutch Shell. Tab Content 6Author Website:Countries AvailableAll regions |
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