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Awards
OverviewFull Product DetailsAuthor: Danilo YanichPublisher: Fordham University Press Imprint: Fordham University Press ISBN: 9780823288953ISBN 10: 0823288951 Pages: 256 Publication Date: 07 April 2020 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsWell researched and crisply argued, this is the rare data-rich book on the media that also provides helpful context about the history of political advertising, campaign finance law, and the tension woven into broadcast news between treating a license as a sacred public trust and generating a profit. Essential.-- Choice Yanich has written the most comprehensive study yet of political advertising and political issue coverage in local television markets. By carefully comparing national versus local coverage in ten cities, he has found that while television stations profit greatly from political advertising, they make nearly no contribution to covering the critical down-ballot issues that affect their audiences as citizens. This is an important contribution to the scholarship on local television and its failure to adequately serve the public, for scholars and policymakers alike.---Lewis A. Friedland, Vilas Distinguished Achievement Professor in the School of Journalism and Mass Communication, UW-Madison, Yanich has written the most comprehensive study yet of political advertising and political issue coverage in local television markets. By carefully comparing national v. local coverage in ten cities he has found that while television stations profit greatly from political advertising, they make nearly no contribution to covering the critical downballot issues that affect their audiences as citizens. This is an important contribution to the scholarship on local television and its failure to adequately serve the public, for scholars and policymakers alike. -- Lewis A. Friedland, Vilas Distinguished Achievement Professor in the School of Journalism and Mass Communication, UW-Madison Author InformationDanilo Yanich is a Professor of Urban Affairs and Public Policy at the Joseph R. Biden, Jr. School of Public Policy of the University of Delaware. He is the Associate Director of the school and directs the masters program in Urban Affairs and Public Policy. He is a two-time Presidential Fellow of the Salzburg Seminar; his research focuses on the relationship among the media, citizenship, and public policy. Tab Content 6Author Website:Countries AvailableAll regions |
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