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Overview""For many businesses, their biggest expense is marketing, but they aren't sure what they are getting out of it,"" Sugars said. ""They say, 'I'm on the radio, I have an ad in the paper, ' but how are those ads growing their business? They aren't, they are just an extra expense. But if those same business owners understand why customers buy from them and how to get the right customers in the door, over and over again, it can make a huge difference for their company and their life.""From building a target market to incentivizing referrals to profit margins and everything in between, ""Buying Customers"" goes through the step by step process of building and growing a profitable, commercial enterprise that works...without the business owner.""The ultimate goal for any business owner shouldn't be to just have a well-paying job, it should be to build a business that runs smoothly if they left for a month or even for a year. If you take the lessons in Buying Customers and apply them to your business, you will have the kind of business that serves your customers with value and you with profits and time to enjoy the fruits of what you've built,"" Full Product DetailsAuthor: Brad SugarsPublisher: Cranberry Press Imprint: Cranberry Press Edition: 2nd Changes to Content and Layout. ed. Dimensions: Width: 16.00cm , Height: 2.00cm , Length: 23.40cm Weight: 0.499kg ISBN: 9781732049796ISBN 10: 1732049793 Pages: 232 Publication Date: 26 October 2018 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationBrad Sugars is the Founder and Chairman of ActionCOACH, the world's number-one business coaching firm, with more than 1,000 offices in 77 countries. He continues to conduct training and workshops, including specialized ""Unplugged"" seminars and has recently completed his Profit Masters online training system. ActionCOACH provides weekly coaching to over 15,000 companies. His latest book, ""Buying Customers,"" has sold tens of thousands of copies through our in-house publishing company. In addition to being a successful entrepreneur and dedicated family man, he is also a best-selling author of 16 highly acclaimed business books (including four international bestsellers). Brad has taught over a million people worldwide how to create a business, real estate, and financial success. Tab Content 6Author Website:Countries AvailableAll regions |