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Author:   Sheryl Lindsell-Roberts
Publisher:   John Wiley & Sons Inc
Imprint:   For Dummies
Dimensions:   Width: 18.50cm , Height: 2.50cm , Length: 23.40cm
Weight:   0.499kg
ISBN:  

9781394261734

ISBN 10:   139426173
Pages:   384
Publication Date:   24 June 2024
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Introduction 1 Part 1: Harnessing the Potential of AI in Business Writing 5 Chapter 1: Recognizing the Need for Writer Intelligence (WI) 7 Chapter 2: Embracing AI as Your Business Writing Assistant 21 Chapter 3: Navigating the World of AI at Your Own Pace 35 Part 2: The Write Stuff 49 Chapter 4: Discovering All You Can About Your Reader 51 Chapter 5: Taking Your Reader on a Storied Journey 63 Chapter 6: Demystifying Writer’s Block and Writing a Draft 75 Chapter 7: Designing Visuals to Enhance the Reader’s Experience 85 Chapter 8: Honing the Tone 103 Chapter 9: Polishing the Prose 117 Part 3: Writing Click-Worthy E-Content 129 Chapter 10: Turning Emails from Blah to Brilliant 131 Chapter 11: Unlocking the Power of E-Marketing 151 Chapter 12: Enhancing Web Content 173 Part 4: Crafting Noteworthy Professional Documents 189 Chapter 13: Writing Instructions and Procedures: Step by Step 191 Chapter 14: Articles: From Headline to Byline 211 Chapter 15: Reports: “Elementary, My Dear Writer” 225 Chapter 16: Being Concise: Abstracts and Executive Summaries 239 Chapter 17: Grant Proposals: The Funding Frenzy 253 Part 5: Producing Personalized and Targeted Writing 273 Chapter 18: Bios: Being a Shameless Self-Promoter 275 Chapter 19: Letters: Forging a Personal Connection 289 Chapter 20: Storyboarding: Bringing Your Presentations to Life 303 Chapter 21: Business Plans: Preparing Blueprints for a Thriving Business 317 Chapter 22: Nonfiction Books: Establishing Bragging “Writes” 333 Part 6: The Part of Tens 345 Chapter 23: Ten Tips for Writing Powerful Prompts 347 Chapter 24: Ten Reasons Why Business Writing Fails 353 Index 359

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Author Information

Sheryl Lindsell-Roberts leads business writing and presentation workshops through the country and is the author of 25 books, including Storytelling in Presentations For Dummies, Technical Writing For Dummies and 135 Tips for Writing Successful Business Documents. She has been featured in The New York Times and in magazines such as Profit, Home Business, and CIO.

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