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OverviewThe digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management. Full Product DetailsAuthor: Babu George , Justin PaulPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2020 Weight: 0.544kg ISBN: 9783030082765ISBN 10: 3030082768 Pages: 300 Publication Date: 18 October 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsChapter 1 Introduction Babu George Chapter 2 Human Flourishing in Smart Cities Maria Lai-Ling Lam and Kei-Wing Wong Chapter 3 On How Big Data Revolutionizes Knowledge Management Asha Thomas and Meenu Chopra Chapter 4 Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation Ogechi Adeola, Robert Ebo Hinson, and Olaniyi Evans Chapter 5 Social Media Technologies and Export Marketing Frederick Avornyo, Mahmoud Mahmoud, Ogechi Adeola, Robert Ebo Hinson, and Richard Boateng Chapter 6 Data Analytics and Predictive Analytics: How Technology Fits into the Equation Brian J. Galli Chapter 7 Effective Engagement of Digital Natives in the Ever-Transforming Digital World Anju Varhese Philip and Zakkariya K.A. Chapter 8 Robotics, Artificial Intelligence, and the Evolving Nature of Work Craig Webster and Stanislav Ivanov Chapter 9 The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination Yang Liu and Connor Greene Chapter 10 Digital Finance for Financial inclusion and Inclusive Growth Md. Nur Alam Siddik and Sajal Kabiraj Chapter 11 Understanding Consumer Behavior in Technology Mediated Spaces İlayda İpek Chapter 12 An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates Stuti Saxena Chapter 13 Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends Li Yang, Tony L. Henthorne, and Babu George Chapter 14 Risk Management in the Digital Era: The Case of Nigerian Banks Tankiso Moloi and Oluwamyowa Iredele Chapter 15 Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction John Ekechukwu and Thorsten Lammers Chapter 16The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations Sudipta Kiran Sarkar, Michalis Toanoglu, and Babu GeorgeReviews“In essence, the anthology is thought provoking, well-researched, informative and good read. It is a must reading for those students, teachers, scholars and practitioners who are interested in the areas of business studies, management and social sciences in Asia; and, indeed, given the topics highlighted throughout this book, students, teachers, scholars and practitioners worldwide.” (Saleh Shahriar, Asia Pacific Business Review, March 6, 2020) In essence, the anthology is thought provoking, well-researched, informative and good read. It is a must reading for those students, teachers, scholars and practitioners who are interested in the areas of business studies, management and social sciences in Asia; and, indeed, given the topics highlighted throughout this book, students, teachers, scholars and practitioners worldwide. (Saleh Shahriar, Asia Pacific Business Review, March 6, 2020) Author InformationBabu George is Associate Professor of Management at Fort Hays State University, USA. Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA Tab Content 6Author Website:Countries AvailableAll regions |
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