Overview

Business Strategy Success Principles outlines 20 essential principles for entrepreneurs and small business owners to apply in order to operate a focused, strategic, and efficient business.  After reading Paul Arnold’s Business Strategy Success Principlesbusiness owners will understand how to plan, improve and grow a successful business faster by focusing on what’s important, and entrepreneurs will learn how to improve their business strategy. By working smarter and not harder, motivated individuals can increase their business revenue and free up their time to enjoy an easier life. Paul Arnold’s principles for business success are divided into 7 parts:  Part 1: YOUR PLAN; the essentials of goal planning and time management.   Part 2: YOUR BRAND; the importance of building a brand that people like, know and trust.   Part 3: YOUR PURPOSE; understanding your personal WHY and creating your vision. Part 4: YOUR COMMUNICATION; the essentials of preparation and strategic sales communication.   Part 5: YOUR PEOPLE; the importance of surrounding yourself with the right people.   Part 6: YOUR PIVOT; How to successfully change the direction of your business strategy. Part 7: YOUR STRATEGY; the importance of having fun and finding enjoyment in your business.   Parts 1-4 of Paul Arnold’s guide include fundamental strategies for new or experienced business owners, while parts 5-7 are intended for established business owners looking to implement new strategies in order to take their business to a new level of success. The insights within Business Strategy Success Principles can arm any business professional with the tools they need to be more effective in front of clients and to grow faster by creating an unstoppable business.

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9781631957949

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Paul Arnold has worked for over thirteen years in retail sales in a financial services role. In addition to advocating for small businesses, Arnold owns Business Club, which supports small business owners with mindset, and runs online educational and networking events including Adapt and Overcome Innovation & Change Strategy Summit. He organizes Mastermind retreats such as the Strategy Success Cruise and Wine-at-the-beach Book Writing Weekend.  As a certified financial planner, business analyst and scrum master, Paul Arnold’s passion for small business entrepreneurship and mindset motivated Paul to write his first book Business Strategy Success Principles. He is currently completing an MBA in Management Consulting at York St. John University c/o Robert Kennedy College and plans to graduate in Summer of 2022, which the intention of consulting with publicly traded financial institutions, firms and banks. Outside of the business world, Paul Arnold is a professionally trained musician and composer/conductor who performs classical guitar, piano and cello. He is currently working with small chamber ensembles as a conductor/composer and providing piano and guitar performances for his local church. He lives with his wife and two children in Ottawa, Ontario, Canada. 

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