Overview

Get a compendium of battle-tested sales tactics and growth strategies. Employ the best story strategies for you to tell and sell again and again. 7 reasons sales and marketing professionals use this book as their secret weapon to increase sales and market share to attract clients without losing existing customers. 1: Discover over 135 business growth strategies and complete marketing campaigns you can adapt and use. 2: Most business owners and managers are not aware of the power of stories. This is even though stories are hidden in plain sight everywhere. Don't make the mistake of missing out. 3: Most marketing books tell you what to do and leave you to your own devices to work out how to do it. Here, each point is made within the context of a story. 4: These stories have been implemented and battle-tested for many years. Stories work time and time again. Consider how many times Disney tells the same story. That should be you. 5: Story-based strategies and tactics cost nothing to use and don't necessarily take much time to do or space on a page. There really is nowhere you can't use a story. 6: Much digital focus, particularly SEO is on keywords. Here, you will discover how to produce meaningful, high-impact, memorable keyword-laden stories. 7: Stories naturally appeal to all of us, we pay attention when we hear them. Stories are so popular a common opening gambit is to ask; what's the story? The author is a hands-on entrepreneur, business owner, and agency founder. Over many decades he delivered customer acquisition services to a complete A to Z of diverse branded clients including Adobe, Barclays, Citibank, Disney, Ernst & Young, Ford, IBM, ... Sony, Vodafone, and even a Zoo. These business growth strategies are based on decades of strong, rich, in-the-field experience. Get your copy of this book right away. Written to attract more of the best customers to your business without paying consultancy fees. Clients have paid the author up to $18,000 an hour for his advice as a keynote presenter. Access stories and techniques clients invested millions in.

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9781739858759

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