Free Delivery Over $100
|
|
|||
|
||||
OverviewThis reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study. The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science. The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future. Full Product DetailsAuthor: Andreas KohnePublisher: Springer Fachmedien Wiesbaden Imprint: Springer Vieweg Edition: 2nd ed. 2023 Weight: 0.315kg ISBN: 9783658388430ISBN 10: 3658388439 Pages: 162 Publication Date: 01 December 2022 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsBusiness Development: role, role profile, business unit, process.- Portfolio structure, management and life cycle.- Resources.- Target market.- Market cultivation strategy.- Case study.- Six steps to Business Development.ReviewsAuthor InformationAndreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing. Tab Content 6Author Website:Countries AvailableAll regions |
||||
