Overview

This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia. This region is a wide agglomeration of very different countries that share somewhat common cultures and issues and yet it is torn apart by religion and politics. There is an abundance of local entrepreneurship but a widespread institutional void. The book investigates how local companies survive and thrive in this environment and discusses those companies that have withstood the competitive pressure of MNCs, depicting their management and business practices. In today’s world, where multinationals are so omnipresent that their management and business practices are considered as the de facto recipe for success, there is a need to have an alternative view that challenges the ubiquitousness of multinational management practices. The case studies in this book focus on the business and management practices of local organizations in South Asia and thus provide that alternative viewpoint of how to achieve success in South Asia. Exposing readers to a local perspective on doing business in South Asia, it is a valuable resource for students and practitioners of management.

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9789811313981

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Dr Arijit Sikdar is Associate Professor at University of Wollongong, Dubai. He has exposure in industry, consultancy and academia. Dr Sikdar has published and presented papers in international journals such as ETP, BPMJ, JoE, JDE, IJBE and at international conferences. His teaching and research interests are related to strategic management, entrepreneurship and international business. Coming from the IIM Ahmedabad background, his teaching approach is focused on using case studies in classroom discussion for building strong conceptual and critical thinking skills in students. He has also served as academic reviewer for international journals and conferences. Dr Vijay Pereira is Associate Professor and Associate Dean (Research), at University of Wollongong, Dubai. He has exposure in industry, consultancy and academia. Dr Pereira has published and presented over 85 papers worldwide including in A and A* international journals such as HRM, JWB, IJHRM, JBR, SI,JIM, OD and IJM and at international conferences including the AOM, AIB, BAM and INDAM. He is  currently the Associate Editor (Strategic Management and OB) for the ‘A’ ranked Journal of Business Research and on the editorial board of the FT listed A* Production and Operations Management Society (POMS) journal and Asia-Pacific-Journal-of-Management.

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