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I truly enjoyed this book! I felt as if Lee were writing the book to me personally, expressing many of the same feelings we share in the restaurant business. He touched upon the two most important elements in the business that are not discussed enough, culture and restaurant image. I hope customers of the restaurant industry can grasp an idea of how much sweat, work, and tears go into the operation of a restaurant. I truly believe that a wholesale change may be needed in the restaurant industry and love that Lee lays out a plan to begin this process. I'm thoroughly impressed! - Kevin Lefere, Partner & Head Chef, Zanata Simply put, this book is for everyone. You can use the following pages to activate memories, to remind you of good business practices, to motivate you to do better, or to simply read a story about one very driven and successful business owner. This is Lee's story, and you should read it. - Jimmy Niwa, Owner, Niwa Japanese BBQ What can you learn from a cowboy that runs a burger joint? Nothing much, right? You'd be wrong! Wells captures the highs and lows of operating a highly successful business in one of the most difficult industries in which to succeed. He provides a glimpse into the inspiration, vision, creation, and continued evolution of his restaurant. - Kevin Fowler, Sr. VP, Independent Financial, Former Mayor, City of Rockwall, Texas I loved this book. The lessons and takeaways it offers transcend the food and beverage world, with relevance to anything in which quality and excellence are a priority. It's a refreshing slice of Americana, full of concentrated and valuable content that is easily digestible and enjoyable. I can honestly speak very highly of this book, The Wells Cattle Co. restaurant and the food it consistently serves, and, of course, Lee. - Brian Adams, Sr. VP, Food & Beverage Advisory, JLL Lee is one of the few genuine and authentic men I know. He is hardworking and intelligent, with a heart to help everyone he can in order to share the blessings, knowledge, and wisdom he has learned from life experiences, as well as his family legacy. Lee is a cattle rancher, restaurant owner, and entrepreneur, as well as a man of deep faith. This book will teach you, encourage you, and inspire you to take a leap of faith. Wow! You'll want to step up and achieve your goals, dreams, and aspirations! - Phillip Hatfield, Zig Ziglar Business Consultant & Keynote Speaker

Author Information

Lee Wells has launched eight entrepreneurial initiatives in his life. Seven of those are small business companies, and one is the church he planted in 2011 and continues to pastor today. In the past, Lee built a construction company and lost it during the horrible economy following September 11, 2001. Shortly after that, he began a public speaking career that took him nationwide, speaking an average of 48 weeks a year.Then he began his internet marketing company, which served clients all over North America, with an additional full-service video production division added later. In 2017, Lee formed Wells Cattle Co., which continues to provide ranch-raised beef; in 2018, he started Wells Cattle Co. Restaurant & Market, his ranch-to-table restaurant in Rockwall, Texas. Finally, as an addition to his ranching operation, he launched an all-natural liquid feed distributorship.Lee is also the host of the weekly business podcast, The Ranch & Table Podcast, which can be seen or heard anywhere you subscribe to your favorite podcasts.

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