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This bundle includes Heidi Neck's Entrepreneurship, 2e (Paperback) and Dan Cohen's The IDEATE Method.

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9781071804322

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Heidi Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She is the academic director of the Babson Academy, a dedicated unit within Babson that inspires change in the way universities, specifically their faculty and students, teach and learn entrepreneurship. The Babson Academy builds on Neck's work starting the Babson Collaborative, a global institutional membership organization for colleges and universities seeking to increase their capability and capacity in entrepreneurship education, and leading Babson's Symposia for Entrepreneurship Educators (SEE), programs designed to further develop faculty from around the world in the art and craft of teaching entrepreneurship and building entrepreneurship programs. Neck has directly trained more than 3,000 faculty around the world in the art and craft of teaching entrepreneurship. She has taught entrepreneurship at the undergraduate, MBA, and executive levels. Neck is a past president of the United States Association of Small Business and Entrepreneurship (USASBE), an academic organization dedicated to the advancement of entrepreneurship education. Her research interests include entrepreneurship education, the entrepreneurial mindset, and entrepreneurship inside organizations. An award-winning educator and author, her textbook Entrepreneurship: The Practice and Mindset (2017) was awarded Breakthrough Book of 2017 by SAGE and the 2018 Most Promising New Textbook award by the Textbook & Academic Authors Association. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach (Elgar), a book written to help educators teach entrepreneurship in more experiential and engaging ways. Additionally, she has published 45+ book chapters, research monographs, and refereed articles. Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, and executive education. She has also been recognized by international organizations the Academy of Management and USASBE for excellence in pedagogy and course design. For pushing the frontiers of entrepreneurship education in higher education, The Schulze Foundation and the Entrepreneur and Innovation Exchange awarded her Entrepreneurship Educator of the Year in 2016. Dan Cohen, PhD, is the John C. Whitaker Executive Director and Professor of Practice at the Center for Entrepreneurship at Wake Forest University. Over the course of his career, he has taught entrepreneurship and strategy at the undergraduate, graduate, and executive levels. Since coming to Wake Forest University in 2015, he has cofounded Startup Lab with Greg Pool and completely revamped all aspects of the Center for Entrepreneurship. Before joining the faculty at Wake Forest, Cohen was on faculty at Cornell from 2007 to 2015, where he founded and directed eLab, Cornell's entrepreneurship accelerator program hailed by Forbes magazine as a major driver of Cornell's ascent to a #4 national ranking in entrepreneurship. In 2012, Cohen was awarded Cornell's Robert N. Stern Memorial Award for Mentoring Excellence. His academic career began in 2005 when he accepted a faculty appointment at The University of Iowa's Tippie College of Business. While at The University of Iowa, Cohen earned accolades for teaching, advising, and mentoring excellence. Cohen earned his PhD in management from Case Western Reserve University. He studies how nascent entrepreneurs develop a passion for entrepreneurship and how, and under what conditions, they form an entrepreneurial identity. He also researches how entrepreneurs develop key capabilities, such as how to spot and develop valuable opportunities. Before his academic career, Cohen had a successful 15-year entrepreneurial career that included founding, growing, and successfully exiting his startup in 2005.

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