Overview

It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery--until now. Built to Innovate delivers a proven system for building relentless innovation into your company's DNA. Professor and former dean of executive education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world's most innovative organizations--including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino's Pizza, Bayer, Marvel Studios, Allianz, and Fiskars--and demonstrates how you can leverage them in your own company. This practical guide shows you how to: build your execution and innovating engines; master the innovating perspective; launch the three processes of innovating; engage everyone in innovating; generate ideas from the front lines; empower coaches; create a culture of innovating; catalyze the innovating process; and keep the ideas flowing. You'll learn how to drive innovating in product design and creative use of technology--as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.

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"Ben M. Bensaou is a professor and former dean of executive education at INSEAD. As a business innovation consultant, he has helped companies like Allianz, Avis, BASF, ManpowerGroup, Toshiba, Heineken, AkzoNobel, Starwood, and Novartis build innovation into their corporate DNA. Bensaou has been a visiting professor at Harvard Business School, a research fellow at the Wharton School of Management, and a visiting scholar at the Haas School of Business at UC Berkeley. Karl Weber, president of Karl Weber Literary, is a writer, editor, and book developer with over twenty-five years of experience in the book publishing industry. Weber has coauthored and edited a number of books, including the New York Times bestseller Creating a World without Poverty, coauthored with Muhammad Yunus, winner of the 2006 Nobel Peace Prize; the #1 New York Times bestseller What Happened: Inside the Bush White House and Washington's Culture of Deception by Scott McClellan, which Weber edited; and two bestselling companion books to acclaimed documentary films, Food Inc. and Waiting for ""Superman,"" both of which Weber edited. Before founding his company, Weber served as managing director of the Times Business imprint at Random House and as senior editor and publisher in the trade book division of John Wiley & Sons. He also spent time as an editor at McGraw-Hill and AMACOM, the book-publishing division of the American Management Association. Weber lives in Irvington, New York, with his wife. Jonathan Yen was inspired by the Golden Age of Radio, and while the gold was gone by the time he got there, he's carried that inspiration through to commercial work, voice acting, and stage productions. His versatile baritone and distinct and perceptive role-playing make for a striking marriage of performance and storytelling. From vintage Howard Fast science fiction to naturalist Paul Rosolie's true adventures in the Amazon, Jonathan loves to tell a good story."

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