Overview

At a time 79% of employees quit their jobs because they don't feel appreciated at their workplace, Building Corporate Soul sets out to transform the performance and value of organizations--and to make soulless companies a thing of the past. Ralf Specht's unique framework, The Soul System(TM), aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a workplace culture that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over five years. Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company's purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall.

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Ralf Specht is a visionary business leader and creator of the Soul System, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which he grew to a global revenue of one hundred-plus-million dollars and 1,200 employees. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. He is the author of Building Corporate Soul: Powering Culture & Success with the Soul System from Fast Company Press. His driving vision is to make soulless companies a thing of the past. Rudy Sanda is a versatile actor, singer, voice-over artist, and fight choreographer. He has acted all over the United States and England on the stage and screen, including Laguna Playhouse, Ivoryton Playhouse, the Colonial Theatre, and Ocean State Theatre. Rudy holds a BFA in acting from the University of Rhode Island and received further training at the Beverly Hills Playhouse in Los Angeles and RATA in London. He has been described as a powerful, deeply connected presence bursting with charm and enthusiasm.

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