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OverviewThis book provides a step-by-step guide to achieve best practice communication within schools. Communication is a critical component in building strong partnerships with parents, attracting and retaining the best teachers, building and protecting a school’s reputation and, ultimately, in ensuring that students can be at their best. Aligned to the National Standards of Excellence for Headteachers (2015), as well as Ofsted and the Independent Schools Inspectorate requirements, it provides an ‘inside out’ approach to create and communicate a compelling vision, building leadership communication skills and supporting the day-to-day management of communication in schools. Full of practical strategies, audit tools and planning materials to help develop your communication approach, this guide covers key topics such as: attracting and retaining the best teachers; improving the effectiveness of leadership and management; building the reputation of the school; working with parents; and knowing what to do in a crisis. How to Build Communication Success in Your School is essential reading for headteachers, school leaders and all those interested in education management and leadership. Full Product DetailsAuthor: Karen Dempster (Fit 2 Communicate, UK) , Justin Robbins (Fit 2 Communicate, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.280kg ISBN: 9781138240872ISBN 10: 1138240877 Pages: 134 Publication Date: 27 March 2017 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction Chapter 1: Communication matters Chapter 2: Hear from the parents Chapter 3: How are you doing? Chapter 4: Your starting point: your vision Chapter 5: What is holding you back? Chapter 6: Know your audiences Chapter 7: Create your own Marketing advantage Chapter 8: Build your skills Chapter 9: Inspire and motivate Chapter 10: Stop the overload Chapter 11: Take the technology advantage Chapter 12: Communicating change Chapter 13: When crisis hits Chapter 14: Communicating inclusively Chapter 15: Put it into action Chapter 16: Are you succeeding? Chapter 17: Keep going Chapter 18: You’re ready to go Bibliography Appendix 2.1: F2C survey results Appendix 4.1: SWOT Analysis for Schools Template Appendix 4.2: Example survey questions for parents Appendix 4.3: Example survey questions for teachers and governors Appendix 6.1: Understanding how far you need to move your audience’s mindsets Appendix 7.1: Example school media policy Appendix 9.1: Building an impactful story Appendix 9.2: Delivering an inspirational message Appendix 10.2: An example to support parents in finding information Appendix 12.1: Question and answer template Appendix 13.1: Crisis Communication in Schools - Key Messages Template Appendix 13.2: Crisis communication plan template Appendix 13.3: Crisis Management Communication Principles for Schools Appendix 15.1: Your School Communications Plan Appendix 15.2: Building your parent/student/teacher partnership agreementReviewsHow schools portray themselves is even more important in this information-rich society, and rather than being afraid of the challenges, schools should embrace the opportunities available that are able to share the daily magical moments that take place in school. If the communication systems are now out-dated within your school, then this is the book for you. - Colin Hill, UKEdChat Author InformationKaren Dempster is a director of Fit2Communicate, UK. She also has a background in corporate and not-for-profit communication. Justin Robbins is a director of Fit2Communicate, UK. He specialises in internal and change-focused communication. Tab Content 6Author Website:Countries AvailableAll regions |
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