Overview

Purpose is the foundation for organisations that last – what’s yours? Profit alone won’t safeguard your business from failure. To be successful long-term, you need to make an emotional connection with both your team and your customers. The best way to do this is by discovering, defining and consistently communicating your purpose. Building Brands on Purpose uses the proven PROACTIVE framework to show you how to develop your marketing strategy, plan campaigns and give structure to your marketing execution. This allows you to build a brand that your consumers and team will respect and love. Read this book to: • Understand why your personal and brand values are paramount to your organisation’s culture, content, customers and crew • Ensure your marketing is in line with your purpose and values • Utilise templates for your marketing strategy creation and marketing campaign planning • Learn how to create marketing assets instead of liabilities • Operate your business with the power and purpose of one

Full Product Details

Author:   Chris Hogan
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 0.70cm , Length: 21.60cm
Weight:   0.113kg
ISBN:  

9781781336021

ISBN 10:   1781336024
Pages:   218
Publication Date:   07 July 2021
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction PART ONE Values And Purpose 1 Why Is Culture So Important? The origin of strategy Acknowledging values and culture in your organisation 2 Discovering Your Purpose Why do we need a purpose? Knowing your personal purpose 3 Discovering Your Values Finding your values How your values describe your purpose 4 Adapting Your Personal Purpose To A Brand Purpose Internal values workshop Know the market Serving the customer vs serving the team Your brand is not a CSR programme PART TWO Proactive Marketing 5 The PROACTIVE Marketing Methodology Content marketing assets vs advertising liabilities Content marketing is holistic SEO in brief Strategic and proactive marketing 6 Purpose Purpose and values Problem People Planet Product Profit 7 Research Phrase Right now Opinion Brand Expression 8 Opportunity Insights Website/platform Integrations Network 9 Audience 10 Content Blogging Infographics Ebooks or white papers Animated videos Video 11 Turn It On 12 Ignite Location Interests Behaviour Connections 13 Verification Activities to verify Metrics to validate Conversions and leads 14 Evolve 15 PROACTIVE Summary 16 Teams Conclusion References Acknowledgements The Author

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Author Information

Chris Hogan is a leading strategic content marketer with over twenty years’ experience in the marketing industry. Having tried and tested a multitude of marketing tactics and strategies, he has distilled his knowledge into the PROACTIVE strategic marketing framework, which works for both the C-Suite and marketing teams. Operating both within Australia and internationally, Chris is the founder of MeMedia Marketing Agency

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