Overview

Clients will fuel your firm's growth. Consistent, strategic, and sustainable firm growth depends on strong client relationships rooted in practices that are designed to meet not only clients' expressed needs but their expectations. This guide will help you tend what is already most rewarding in your practice: the clients who value you most and with whom you most value working. The steps outlined are straightforward, strategic, and significantly important for your practice's long-term health and viability. The authors identify strategies to keep your clients and help you grow your business, including: focus on your clients; use value to create a foundation of loyalty; master communication techniques to build a client-centric practice; and research and understand your current practice.

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9781614384410

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Carol Schiro Greenwald works with professional firms, practice groups, and individuals as a strategist and coach to help them develop business better. Steven Skyles-Mulligan is a branding, communications, and marketing expert who works with CEOs who want their people, products, and services to cut through the noise and stand out from the crowd.

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