Overview

The Essential Guide - Updated for a New Era Whether you're a first-time exhibitor or have been going to shows for years, this book is filled with tips, checklists, and proven examples that will jumpstart your next exhibiting experience. Inside you'll discover how to: Research shows and set realistic goals for exhibiting Make your exhibit stand out with a unique theme or design Train staffers so they're able to gather the most qualified leads Create a buzz about your company before the show starts Unlock the potential in the leads you gather Expand your possibilities by implementing non-traditional techniques In this revised and updated edition, you'll discover a wealth of fresh ideas and examples from exhibitors in all types of industries - about 40 new pages have been added. No matter your level of experience in the world of trade shows, this book has been designed with tools for you. It's organized into six sections that focus on each aspect of trade show planning. These sections also follow the analogy of building a house. And just like how every construction project begins by drawing up blueprints and constructing a solid foundation, so should your trade show marketing.

Full Product Details

9780971290570

Table of Contents

Reviews

Regardless of your tenure and experience, Marlys has taken lessons and experiences across events of all sizes and types and offers them to you in an easy-to-follow and concise manner. This holistic approach provides new ideas and concepts to reimagine your event experience. from the foreword by Richard S. Vallaster III, DES, CEM, The Trade Show Wonk, Personify - A2Z Events I am finding my clients are getting younger and younger and do not have the experience yet in managing and planning for their company's trade show marketing events, plus many are not being taught this in college, more reason they will need this valuable book by Marlys Arnold! Al Mercuro, Genesis Exhibits Build a Better Trade Show Image has pertinent examples, timely ideas, and a clear path for both large and small budgets. In fact, it levels the playing field for large companies and small companies by giving them tips on how to pre-market their booth, how to draw in attendees, great marketing and give away ideas that won't break the bank. Janice Shokrian, Tausi Brands

Author Information

Marlys Arnold combines expertise as both an exhibitor and show organizer to teach others how to improve their trade show results. As an exhibit marketing strategist, she's led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She also hosts the Trade Show Insights blog/podcast and is the author of Exhibit Design That Works.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available