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OverviewSouth Africa came late to television; when it finally arrived in the late 1970s the rest of the world had already begun to boycott the country because of apartheid. While the ruling National Party feared the integrative effects of television, they did not foresee how exclusion from globally unifying broadcasts would gradually erode their power. South Africa was barred from participating in some of television's greatest global attractions (including sporting events such as the Olympics and contests such as Miss World). With the release of Nelson Mandela from prison came a proliferation of large-scale live broadcasts as the country was permitted to return to international competition, and its re-admittance was played out on television screens across the world. These events were pivotal in shaping and consolidating the country's emerging post-apartheid national identity. Broadcasting the End of Apartheid assesses the socio-political effects of live broadcasting on South Africa's transition to democracy. Martha Evans argues that just as print media had a powerful influence on the development of Afrikaner nationalism, so the 'liveness' of television helped to consolidate the post-apartheid South African national identity. Full Product DetailsAuthor: Martha EvansPublisher: Bloomsbury Publishing PLC Imprint: I.B. Tauris Dimensions: Width: 13.80cm , Height: 3.60cm , Length: 21.60cm Weight: 0.572kg ISBN: 9781780768625ISBN 10: 1780768621 Pages: 344 Publication Date: 15 July 2014 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsTimeline X Abbreviations and Acronyms X List of Figures X Acknowledgements Xx Introduction Xx Media Events and South African National Identity Xx 2. Events Envy: South Africa's Exclusion from the Media Events of the '60s, '70s and '80s Xx 3. The Shamanizing Ayatollah: Mandela and the Dismantling of Apartheid Xx 4. Disrupting the Centre: 'Liveness' and the Negotiation of Disaster During the Transition Xx The Televised Birth of the Rainbow Nation: The Election and Mandela's Inauguration Xx 6. Consolidation: South Africa's Return to the Global Fold and the Making of Madiba Xx Conclusion Xx References XxReviews'An original exploration of the effects of apartheid South Africa's exclusion from worldwide televisual events (what I would call 'events envy') and a creative study of the role of live broadcasting in the post-apartheid era.' Elihu Katz, Trustee Professor of the Annenberg School for Communication at the University of Pennsylvania and Professor Emeritus, The Hebrew University of Jerusalem. 'Martha Evans has written a fascinating, thoroughly readable account of live television coverage of sport, politics and ceremonial occasions on South African television during the most turbulent years of its recent history. Her study of televised sport is a revelation, showing its divisive politics and vulnerability to disruption during apartheid and its momentary power to unite the rainbow nation as a newborn democracy in the 1990s. She carefully brings out the contested meanings of media events, both within South Africa and for the rest of the watching world. An important and original contribution to the study of global media events.' Paddy Scannell, Department of Communication Studies, University of Michigan Author InformationMartha Evans is a lecturer in Film and Media Studies at the University of Cape Town, where she completed her PhD thesis. She live and works in South Africa. Tab Content 6Author Website:Countries AvailableAll regions |
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