Overview

""Brilliant Business: Strategic Management"" is a book that provides readers with a comprehensive overview of the various strategies and best practices involved in managing a successful business. The book covers a wide range of topics, including analysing the business environment, defining business strategy, marketing and sales, financial management, and strategic leadership and management. The book begins by discussing the importance of understanding the business environment in order to make informed strategic decisions. This includes analysing industry trends, identifying competitors, and assessing opportunities and threats. The book then provides guidance on defining a business strategy, including developing a mission statement, setting goals and objectives, and crafting a business strategy that aligns with the company's vision and values. The book then delves into specific areas of strategic management, including marketing and sales, human resources, financial management, and operations and supply chain management. Each chapter provides detailed guidance on key strategies and best practices for success, such as developing a marketing strategy that targets the right customers, aligning HR strategy with business strategy, and improving efficiency and productivity in operations. The book provides readers with an understanding of the different approaches businesses can take to gain a competitive advantage. The book covers cost leadership, differentiation, focus, and the emerging concepts of focus, differentiation, and best cost provider. The book also highlights the importance of innovation and entrepreneurship in today's business landscape, providing guidance on fostering innovation, developing an entrepreneurial mindset, and encouraging risk-taking and experimentation. Strategic leadership and management are also covered in depth, with guidance on building high-performing teams, leading and managing change, and developing leadership skills. Throughout the book, real-world examples and case studies are provided to illustrate key concepts and strategies. These examples include companies such as Ford, which successfully implemented a new strategic management approach to turn around its financial difficulties, and Starbucks, which developed a successful marketing strategy to target millennial consumers. In conclusion, ""Brilliant Business: Strategic Management"" is a valuable resource for anyone involved in managing or leading a business. The book covers a wide range of topics and provides readers with the knowledge and tools they need to develop and implement successful strategic management practices.

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9781803526850

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