Branding «Western Music»

Author:   Schweiz. Musikforschende Gesellschaft ,  María Cáceres-Piñuel ,  Alberto Napoli ,  Melanie Strumbl
Publisher:   Peter Lang AG, Internationaler Verlag der Wissenschaften
Edition:   New edition
Volume:   62
ISBN:  

9783034344555


Pages:   282
Publication Date:   29 March 2024
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $116.44 Quantity:  
Add to Cart

Share |

Branding «Western Music»


Add your own review!

Overview

This edited book aims to foster an interdisciplinary dialogue on the intersections between the coining of the «Western Music» concept and the institutionalised and entrepreneurial management of culture. It studies the emergence of the trademark «Western Music» in relation to the commodification of leisure, the institutionalisation of academic discourses, and the transnational imperial politics of culture. This collective work devotes particular attention to the ways events, such as the virtuosi concert tours, song contests, diplomatic acts, or mass broadcastings have created possibilities for homogenisation and globalisation of a corpus of musical practices, repertoires, and ways of thinking, ambiguously labelled, as «Western» along the long 20th Century.

Full Product Details

Author:   Schweiz. Musikforschende Gesellschaft ,  María Cáceres-Piñuel ,  Alberto Napoli ,  Melanie Strumbl
Publisher:   Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint:   Peter Lang AG, Internationaler Verlag der Wissenschaften
Edition:   New edition
Volume:   62
Weight:   0.666kg
ISBN:  

9783034344555


ISBN 10:   3034344554
Pages:   282
Publication Date:   29 March 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

María Cáceres-Piñuel: Introduction – Annegret Fauser: Grooves of Empire: Internationalism, Imperialism, and Branding Western Music – Anja Brunner: On the Need to Overcome Westernization and the Idea of Western Music: Towards a Post-Western Musical Scholarship – Timothy D. Taylor: Forms of Value and the Rise of the Virtuoso – Natascha Loges: Branding the German Lied: The Strategies of Julius Stockhausen – Cla Mathieu: Spanish Guitarists in Early Twentieth-Century Germany: Negotiating Musical Identities in German-Language Guitar Magazines – Artemis Ignatidou: Symbolic Uses of Functional Musical Text in Late 19th Century Athens: The Case Study of Antonios Sigalas – Petra van Langen: The Netherlandish School: The Construction of a Trademark – Olli Heikkinen and Vesa Kurkela: «Art Music Proper» In Changing Orchestral Culture: Two Case Studies of the Institutionalization of Finnish Musical Life in the Late Nineteenth and Early Twentieth Century – Markus Mantere and Saijaleena Rantanen: Domesticating Continental Music Practices: Emergence of the Conservatory and Song Festivals in Finland 1880–1930 – Siwat Chuencharoen: The Transformation of Thai Music within Western Frameworks during the Thai Cultural Reformation in the 1930s – Meebae Lee: K-Classic: Branding Korean Classical Music – Mary Horn: Programming the Record, Recording the Program: The Philadelphia Orchestra on Columbia Records, 1944–1946 – Kerry Brunson: Mass Classical: «Accessibility» and the Atlanta School of Composers – Peter Kupfer: Branding with Music and Music as Brand: Classical Music in American Television Commercials

Reviews

Author Information

María Cáceres-Piñuel, Ph.D., teaches and researches in the areas of historical musicology and ethnomusicology at the University Autónoma of Barcelona (as a Maria Zambrano fellow) and the universities of Bern and Basel (as an associated researcher). Her interest includes historiography, gender studies, and cultural dissemination. Alberto Napoli holds a Ph.D. in musicology from the University of Bern and studied musicology at the University of Pavia (Cremona, Italy) and at the University of North Carolina at Chapel Hill, USA. His broad spectrum of research topics ranges from the philology of 16th-century vocal music to the history of cultural politics in liberal Italy, to the analysis of Italian pop music in the 1960s. Melanie Strumbl holds a Ph.D. in Musicology and a master’s degree in Gender Studies. She wrote her dissertation on the exhibiting practices at the International Exhibition of Music and Drama, Vienna 1892 as part of the SNF-project «The Emergence of 20th-century Experience» based out of the University of Bern.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

lgn

al

Shopping Cart
Your cart is empty
Shopping cart
Mailing List