Branding the Nation, the Place, the Product

Author:   Ulrich Ermann ,  Klaus-Jürgen Hermanik
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138228184


Pages:   176
Publication Date:   21 November 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Branding the Nation, the Place, the Product


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Author:   Ulrich Ermann ,  Klaus-Jürgen Hermanik
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.430kg
ISBN:  

9781138228184


ISBN 10:   1138228184
Pages:   176
Publication Date:   21 November 2017
Audience:   College/higher education ,  Postgraduate, Research & Scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction Ulrich Ermann and Klaus-J Hermanik 2. Origination: the geographies of brands and branding Andy Pike 3. The State Branding of US Postage Stamps for State Commemorative Years: From Heritage, Iconography and Place to Placelessness Stanley D. Brunn 4. Ghostly cities: some notes on urban branding and the imagining of places Alberto Vanolo 5. Becoming Eataly: the magic of the mall & the magic of the brand Annalisa Colombino 6. The on-screen branding and rebranding of identity politics in Cyprus Costas Constandinides 7. Tango Argentino as a nation brand Rita Rieger 8. Tourism, Nation-Branding and the Commercial Hegemony of Nation-building in the post-Yugoslav states Florian Bieber 9. Promoting the nation in Austria and Switzerland: A pre-history of nation branding Oliver Kühschelm

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Author Information

Ulrich Ermann is a professor in human geography at the University of Graz. His research interests lie at the intersection between economic and cultural geography, exploring geographies of consumption and production, and commodities and brands. He conducted research on local food in Germany and Austria and fashion brands in Bulgaria. Klaus-Jürgen Hermanik, Priv.-Doz. Mag. PhD, University of Graz, is an associate senior researcher at the Centre for Southeast European Studies and at the Institute of History. In the larger frame of cultural studies, his research and teaching focus on identity-management, minorities, nation branding, and memory studies.

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