Branding Cities

Author:   Stephanie Hemelryk Donald ,  Eleonore Kofman (Nottingham Trent University) ,  Catherine Kevin
Publisher:   Routledge
ISBN:  

9781281931511


Publication Date:   12 December 2008
Format:   Electronic book text
Availability:   In stock   Availability explained
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Branding Cities


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Overview

Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new migrant communities creates complex urban borders and variegated representations (academic, cinematic, popular, official) of the city. While cities increasingly deploy cosmopolitan images portraying the diversity of past and present populations and activities, this continues to coexist with parochialism as a mood and mode of cultural formations and a reflection of local specificities. This volume brings together cultural analysts, social scientists, and media and film scholars to explore the ways in which core cities generate competing claims on, and visions of, their use and their future, and thus have engaged with the necessity to brand their image for international consumption and for internal coherence.

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Author:   Stephanie Hemelryk Donald ,  Eleonore Kofman (Nottingham Trent University) ,  Catherine Kevin
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781281931511


ISBN 10:   1281931519
Publication Date:   12 December 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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