Overview

The traditional selling model has been broken for a long time. Buyers and sellers don't want to be sold by you, they want to be sold on you. Master the 7 strategies of top producing personal real estate brands and ensure a lucrative and rewarding career. Discover, build, and be your own powerful personal brand. Uncover your authentic style, identity, and message. Align with the perfect target market audience. For over a decade, Mark Hughes has been teaching agents and brokers the top producing dynamics of personal branding in real estate. The 7 strategies are a comprehensive approach to positioning yourself as the obvious target market expert of choice. Success in real estate isn't about property, it's about you. Ten percent of real estate agents close ninety percent of the business, and they all have personal brands. There are no gimmicks here, no shtick, and no shortcuts. These are the 7 proven branding strategies in today's market and everything else is noise. Your brand is your promise of value. Make that promise consistently relevant to your target market audience by branding yourself right. Be unforgettable, move ahead of the herd, and become the agent first in mind.

Full Product Details

9781479251629

Table of Contents

Reviews

Author Information

Mark Hughes founded Mark Hughes LLC in 2002 after spending over a decade in the real estate industry. Mark realized years ago that the traditional model of selling was broken. It was obvious to him that personal branding had afforded him and other top producers the compass to success. Mark is one of the country's most respected real estate marketing consultants and valuation specialists. Mark is a former Sotheby's International Realty affiliate owner and broker, a published industry author, and an accomplished real estate speaker and media talent. He has accumulated comprehensive luxury sales and marketing success with a proven track record of delivering multi-million dollar results. Mark has consistently been ranked in the top 1% of Realtors worldwide in sales and was inducted into the RE/MAX International Real Estate Hall of Fame in 2005. He is a skilled sales strategist with an unparalleled understanding of branding and marketing techniques that attract buyers from every market. Mark is adept at leveraging his analytical and industry talents to develop and execute tactical branding plans that drive competitive performance, increase customers, and build asset awareness. Mark is well-versed in opportunity identification, market penetration logistics, and competitive market analysis. He is a strong industry voice, a market innovator, and is best known for his engaging drive and tenacity. Mark has been a Broker and agent in 11 States and holds a BA from the University of Virginia. He resides in New York City with his wife Judy, daughter, KC and son, Dean. After being approached by countless agents asking for help and advice on growing their business, Mark became passionate about developing his top producing personal branding approach into a streamlined system that continues to help other agents achieve great success. Branded Agent is Mark's second book about branding in real estate. His first book, Branding The Real Estate Agent was written and released with his former associate Amy Young. Mark looks forward to helping you become the agent first in mind.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available