Overview

This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to building a successful brand. This proven process is designed to help you launch a successful startup - whether you plan to walk dogs, solicit major donations, or build a tech company. The book was born out of hands-on agency work for Fortune 500 corporations, non-profits, and dozens of shoestring startups. You'll discover why customers don't respond to products and services, and why they connect to emotionally-engaging brands. By following the steps, you will build a credible Brand Story - a love relationship with customers, prospects, and donors that aligns your brand to their needs and desires.

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"Bruce Miller has more than 30 years of experience in marketing, media production, and brand development for Fortune 500 corporations, mid-sized companies, non-profits, and shoestring startups. When Bruce realized that few companies are actually serious about brand strategy, he developed the Brand Story(R) approach. Bruce is a graduate of the UCLA Department of Motion Pictures and Television. He is also an author and screenwriter. Previously, he was a creative partner at Design Coup, Inc. Bruce is an avid sailor, political junkie, and yoga enthusiast. He and his wife Karen, a chaplain educator, live in a 120-year-old house in Decatur, Georgia. A few years ago, Bruce used his startup methodology to help launch The Learning Tribe, an alternative approach to high school education. As an author, Bruce has written, ""FORTUNE, Our Deep Dive into the Mysteries of Love, Healing, and Success,"" and ""RUMI Comes to America."""

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