Overview

Learn to Fail Forward Brand Renegades shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to: Become a powerful leader and not just a boss

Full Product Details

Author:   Sean Dowdell ,  Thora Dowdell
Publisher:   Entrepreneur Press
Imprint:   Entrepreneur Press
ISBN:  

9781642011227

ISBN 10:   1642011223
Pages:   220
Publication Date:   10 June 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Chapter 1: Our Brand Renegade Origin Story Chapter 2: Harness the Power of Mentorship Chapter 3: Understand What Makes a Partner Tick Chapter 4: It's Your Customer's Experience, Not Yours Chapter 5: From Small Business to Brand Chapter 6: Marketing . . . Where Do We Begin? Chapter 7: Keep It Up . . . It's Working Chapter 8: Cut the Excuses, Get Up, and Do Something! Chapter 9: Add ""F*!%"" to Your Brand Vocabulary Chapter 10: Be Powerful Leaders, Not Bosses Chapter 11: Leave It Better Than You Found It Chapter 12: It's Not About the Money Chapter 13: What You Know Can End Up Biting You Chapter 14: F*!% It. Do It Anyway. Chapter 15: When the Business World Stopped Chapter 16: Create an Exit Strategy Chapter 17: Now That We've Made It, What Do We Do?

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Author Information

Sean and Thora Dowdell are the founders and owners of Club Tattoo, one of the largest tattoo and piercing studios in the country. Sean opened the first Club Tattoo studio in 1995. Thora joined the business shortly after they met in 1997. Early on, the couple saw opportunity and capitalized on the untapped tattoo industry. Working side by side for 21 years, the couple became leaders of the tattoo and piercing industry creating a business model worth $30 million dollars. Club Tattoo currently has six locations, with two on the Las Vegas Strip, inside Planet Hollywood and The LINQ Hotel and Casino. Utilizing their individual strengths, Sean serves as the CEO, while Thora serves as the COO. Remarkably, the couple has been working together for 21 years.

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