Overview

You were born to be an entrepreneur. You were taught to be an employee. Aspiring entrepreneurs are instinctively driven to be the master of their own fate and to explore the limits of their potential. But most hear two conflicting voices in their heads: an optimistic voice telling them all the reasons they should start a business, and a second voice-one that fears uncertainty-telling them all the reasons they should remain someone else's employee. Millions of future business owners feel trapped by those voices-like they are meant for something more but are stuck where they are. By blending history with psychology, Boss Brain offers a timely yet timeless system that: Explains the hardwired psychology behind why most people feel they were meant to be entrepreneurs. Exposes the self-deceptions and psychological pitfalls that trap aspiring entrepreneurs in traditional employment. Empowers readers with the skills to tap into their innate entrepreneurial instincts. Enables future entrepreneurs of every age to overcome the physical and mental barriers that stand between them and self-employment. Based on proven scientific research, Boss Brain masterfully traces the spirit and psychology of entrepreneurship through a sweeping arc of history. Using stories that skip across time-from the height of the Roman Empire to the moon landing- it empowers aspiring entrepreneurs with a detailed system to overcome the fear of uncertainty, escape the cage of mediocrity, and never be an employee again... that's the real American Dream.

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9781620068717

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Reviews

"""Entrepreneurs can change the world. For proof, look no further than the United States. Our nation was built by entrepreneurs; it's in our DNA. Between 1892 and 1954, 12 million immigrants left safe and mature countries to immigrate through Ellis Island. Three generations later, the United Sates is now the safe and mature country losing its entrepreneurial edge. Boss Brain is the spark we need to ignite an entrepreneurial revolution. Talented, innovative, corporate stars with dreams of building something of your own, READ THIS BOOK! The USA needs you."" -Dwight Cooper, Entrepreneur, Venture Capitalist, Chief Executive Officer, Hueman People Solutions ""Tra has knocked it out of the park with this book. As a business owner and CPA, I deal with entrepreneurs of all shapes and sizes. I know firsthand the challenges, frustrations, and fears that go along with starting, growing, and managing a business. Tra does a masterful job of laying out the mindset needed for a hopeful entrepreneur to become a successful entrepreneur. Boss Brain is a must-read for anyone who knows in their heart that they were meant to be the master of their own fate."" -Chris Patterson, 2nd Generation Entrepreneur, Chief Executive Officer, Patterson Financial ""If you are thinking of starting a business, read this book first. I wish I could have read Boss Brain in my 20's to prepare my brain for entrepreneurship. If 2020 has taught us anything, it is that change is continual and what we need is to adapt and adopt-this book ensures we use our Boss Brains to do just that."" -David King, 3rd Generation Entrepreneur, Veteran, Chief Executive Officer, Red Level Group"

Entrepreneurs can change the world. For proof, look no further than the United States. Our nation was built by entrepreneurs; it's in our DNA. Between 1892 and 1954, 12 million immigrants left safe and mature countries to immigrate through Ellis Island. Three generations later, the United Sates is now the safe and mature country losing its entrepreneurial edge. Boss Brain is the spark we need to ignite an entrepreneurial revolution. Talented, innovative, corporate stars with dreams of building something of your own, READ THIS BOOK! The USA needs you. -Dwight Cooper, Entrepreneur, Venture Capitalist, Chief Executive Officer, Hueman People Solutions Tra has knocked it out of the park with this book. As a business owner and CPA, I deal with entrepreneurs of all shapes and sizes. I know firsthand the challenges, frustrations, and fears that go along with starting, growing, and managing a business. Tra does a masterful job of laying out the mindset needed for a hopeful entrepreneur to become a successful entrepreneur. Boss Brain is a must-read for anyone who knows in their heart that they were meant to be the master of their own fate. -Chris Patterson, 2nd Generation Entrepreneur, Chief Executive Officer, Patterson Financial If you are thinking of starting a business, read this book first. I wish I could have read Boss Brain in my 20's to prepare my brain for entrepreneurship. If 2020 has taught us anything, it is that change is continual and what we need is to adapt and adopt-this book ensures we use our Boss Brains to do just that. -David King, 3rd Generation Entrepreneur, Veteran, Chief Executive Officer, Red Level Group

Author Information

Tra Williams is on a mission: To rescue 1 million entrepreneurs from traditional employment.Tra is a speaker, author, entrepreneur, and nationally recognized expert in entrepreneurship and business strategy who has sat at the helm of two international brands. He has been featured and quoted in numerous publications including Forbes and Franchise Times, and he often speaks at conferences and company conventions.Throughout his career, Tra has supported thousands of aspiring entrepreneurs on their journey to self-employment. He currently consults with Municipalities, Economic Development Councils, and Chambers of Commerce to help them create a balance between large-scale corporate growth and a flourishing landscape of small business startups.Tra holds a degree from the University of Georgia and is a graduate of the prestigious Franchise Management program at Georgetown University. He has been a leader in the startup, franchise, and venture capital communities for more than two decades.When he is not on the road speaking or consulting, Tra lives and works out of his home in sunny Florida.Go to TraWilliams.com to learn more and join him on his mission.

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