Overview

About the Book A FUN AND INFORMATIVE READ ABOUT 11 'MADE IN INDIA' BRANDS What sparked Ashish Hemrajani's idea of an online ticketing business, BookMyShow, at a time when Indians had not yet moved their lives online? How did Anupam Mittal's own experience of finding a life partner lead him to create Shaadi.com? Why did 'India's Pad Man' Arunachalam Muruganantham get involved with menstrual health? How did the people behind Paper Boat hit upon the secret sauce of childhood memories to connect with customers? What made the founders of Zomato and BYJU'S think that food and education can be delivered to people's doorstep (or their screens)? In Booming Brands, Harsh Pamnani shares the journeys of eleven 'Made in India' brands that have made their mark in highly competitive markets. This fun, informative read blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands. About the Author Harsh Pamnani is a renowned business storyteller and brand expert. He partners with businesses to develop powerful story banks-curated collections of compelling stories that leaders can use in both internal and external communications to grow their mindshare and market share. He has authored several bestselling books and articles on brand building, which have been featured in top-tier publications like CNBC, Forbes, The Economic Times and The Financial Express. Harsh has worked with a range of organisations, from unicorn startups like FirstCry and Icertis, to think tanks like the World Bank and TiE, to corporates like Deloitte, Cognizant and HSBC. He teaches startup branding at MICA Ahmedabad.

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