Overview

Artists transform the ordinary into the extraordinary. All too often, the talent that brings so much beauty into our lives is poorly compensated. If you're a creative entrepreneur and you want to take control of your career and start earning what you're worth this is the guide for you. In Blazing the Freelance Trail, Eric Holter shares insights from his three decades as a creative entrepreneur. He covers everything from the motivation to create to how to successfully manage the business and financial side of your creative enterprise. THIS GUIDE WILL HELP YOU: - Figure out how to charge what you're worth - Develop effective time management strategies that won't kill your creative flow - Understand the relationship between sales and marketing and how to optimize both - Decide when to hire and how to do it - Expand your perspective on creative motivation and the meaning of your work - Get the tools you need to effectively market - Get a handle on your finances including setting your rates, tracking cash flow, and calculating profits - Understand the business side of making money with art so you can worry less and create more

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9781733313902

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Reviews

The day Eric took me on as an intern was one of the most important and memorable of my life. That began a 13-year professional relationship. I started as the greenest of greens and ended as a confident, competent, eager, and hopeful business owner. Eric taught me through his wonderful, calm, consistent, and persistent example--giving me enough rope to learn from my mistakes. He's an exceptional mentor and incredibly generous and caring in his approach to helping others elevate their game. MARK O'BRIEN, CEO, NEWFANGLED The barrier to entry into this world of creative entrepreneurship is so low that lots of people struggle with the business side of success. It's such a relief to see a solid source of insight from someone who has walked that path and learned what works and what doesn't. DAVID C. BAKER, AUTHOR, SPEAKER, AND ADVISOR TO ENTREPRENEURIAL EXPERTS

Author Information

Eric Holter began blazing his creative trail while still in high school back in 1986. He ditched his grocery store job and hung out a shingle as an artist for hire. Then, a few years later, after graduating from Rhode Island School of Design in 1991, he began his professional career as a freelance illustrator. Soon after, he had an opportunity to acquire a letter-press shop, and so he added fine printing to his resume. Today Eric continues to oversee Cuberis, while mentoring other creative entrepreneurs, especially those just starting out down the trail, or beginning the ascent to hiring their first few employees. You can find other articles by Eric Holter, as well as his podcast 5 Minutes on Creative Entrepreneurship, and his subscription-based training materials at ericholter.com.

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