Overview

It has never been easier to be ignored. Glazed over with the unconscious, habitual swipe of a finger. No matter the industry, we are swimming in a sea of commoditized competitors rapidly expanding every day as technology, pandemics and other external forces remove all barriers to a vast virtual world. How we are marketing is not only wasting our time and money, but it is making us more irrelevant with each passing minute. In today's tactic-overload marketing landscape, we have blinders up to the only problem we have to solve: nobody is listening. And the reason nobody is listening is because we're all saying the same thing, which means we're all saying nothing. BIG FISH is a refreshingly entertaining business book that serves up the perfect blend of transformational strategy, inspiration and humor while fundamentally changing the way we think about business growth and marketing. It will help you stop using antiquated methods of trying to get customers to buy what you sell, and start attracting raving fans with your individual persona, unique perspective and original ideas. By the end of this book, every CEO, entrepreneur, and business leader will ask themselves the only question necessary for success circa now: What do I stand for?

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9780578340913

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Reviews

Move over, Simon Sinek! People don't buy your 'why.' They buy your 'who.' In less than an hour, Caroline Nuttall lays out this brilliant brand-building strategy for a new generation. - Andrew Davis, author, Brandscaping: Unleashing the Power of Partnerships This book will take you on a self discovery journey that will lead you to creating greater impact as you discover the power of 'you doing you.' - Kevin Eastman, author, Why the Best are the Best; NBA Championship Coach Your kick-in-the-pants companion to finding how to stand out in a sea of sameness in the way that only you can. - Tamsen Webster, author, Find Your Red Thread BIG FISH offers a slap of cold water followed by a framework to focus your thinking. It will encourage (you) to build a business that matters...An engaging read. - Loren Feldman, founder and editor-in-chief, 21 Hats; former editor, Forbes, The New York Times, Inc.

"""Move over, Simon Sinek! People don't buy your 'why.' They buy your 'who.' In less than an hour, Caroline Nuttall lays out this brilliant brand-building strategy for a new generation."" - Andrew Davis, author, Brandscaping: Unleashing the Power of Partnerships ""This book will take you on a self discovery journey that will lead you to creating greater impact as you discover the power of 'you doing you.'"" - Kevin Eastman, author, Why the Best are the Best; NBA Championship Coach ""Your kick-in-the-pants companion to finding how to stand out in a sea of sameness in the way that only you can."" - Tamsen Webster, author, Find Your Red Thread ""BIG FISH offers a slap of cold water followed by a framework to focus your thinking. It will encourage (you) to build a business that matters...An engaging read."" - Loren Feldman, founder and editor-in-chief, 21 Hats; former editor, Forbes, The New York Times, Inc."

Author Information

Caroline G. Nuttall is an author and speaker. As well as founding, building, and selling a successful multimedia company, Caroline was a Hollywood publicist for some of the world's biggest and most beloved brands. She went on to serve as a Vice President at ForbesBooks and CEO of the world's first talent agency for marketing thought leaders. Today, Caroline develops leaders and helps transform organizations. She lives in Charleston, South Carolina.

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