Big Brands Are Watching You: Marketing Social Justice and Digital Culture

Author:   Francesca Sobande
Publisher:   University of California Press
ISBN:  

9780520387065


Pages:   252
Publication Date:   10 January 2024
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Big Brands Are Watching You: Marketing Social Justice and Digital Culture


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Overview

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You). Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Full Product Details

Author:   Francesca Sobande
Publisher:   University of California Press
Imprint:   University of California Press
Dimensions:   Width: 14.00cm , Height: 2.00cm , Length: 21.00cm
Weight:   0.408kg
ISBN:  

9780520387065


ISBN 10:   0520387066
Pages:   252
Publication Date:   10 January 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.

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