Overview

"With the increase of entrepreneurship, business consolidations, and introspection of institutions, underserved communities are taking center stage. As each industry seeks to find the right trailhead to understand the complex solutions, Big Body Business applies the simple ""golden rule"" premise as a universal compass. This book is not here to address root causes of obesity, but rather accepts the data as reality, moves past the complexity of why it is so, and seeks to serve people without phobia or judgment. In fact, by reading this book, you can't go back to seeing people of size as simply fat, one-dimensional characters. Designed to be accessible, this book offers the passionate perspective of someone who has experienced many facets of business. Joan Denizot has found herself an accidental advocate and she embraces her role as a pioneer, all while in a big body. The ideas are in one sense obvious and overlooked, (as indicated on the cover), yet only now has the zeitgeist come to allow society to pause and take a closer look at pain points. Joan uses her personal journey, years as a lone voice in the desert making products exclusively for people of size, and the experiences of her customer base to make the much needed human connection to great effect. The way to succeed is to help what hurts, and Joan has spent decades courageously and authentically putting herself into harm's way on behalf of her community. She sees the barriers for heavy people as invisible closed signs which most organizations have chosen to ignore or have simply never noticed. Big Body Business offers the wisdom and words that open the doors to new opportunities. With inclusion driving decisions in every boardroom, and the banner of fat advocacy waving proudly, you too can succeed in making more money, making better experiences, and making a difference. Joan Denizot is an author, speaker, and founder of ZIZE Bikes, (the first and only maker of bikes exclusively for heavy riders), and BodyReady, a consulting company dedicated to helping bring change through empowerment and empathy."

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Reviews

"""Big Body Business"" is a game-changer in the world of entrepreneurship. As someone deeply interested in business development and social impact, this book caught my attention from the get-go. Rather than shying away from a topic often considered taboo, the author dives headfirst into the opportunities present in serving the overweight, overlooked, and underserved population. What sets this book apart is its blend of practical advice and heartfelt empathy. Instead of merely viewing this demographic as a target market, the author encourages readers to empathize with their struggles and see the untapped potential for innovative solutions. The writing is clear, engaging, and peppered with real-life examples that drive home the author's points effectively. Moreover, ""Big Body Business"" challenges the conventional notions of beauty and success, urging entrepreneurs to redefine their metrics of achievement. In doing so, it opens up avenues for inclusivity and diversity within the business landscape, fostering a more compassionate and equitable society. Whether you're a seasoned entrepreneur looking for fresh insights or someone passionate about making a difference in people's lives, this book is a must-read. It's not just about business; it's about embracing humanity in all its forms and harnessing our collective potential for positive change. Highly recommended! ""This was a thought-provoking book for businesses considering expanding their market and better-serving their customers. The author uses her extensive personal and business experience to demonstrate the importance of meeting the needs of larger customers. She identifies important issues for businesses to consider and provides practical suggestions for ways that businesses can grow their market and serve everyBODY."" Madelynn Shell, Associate Professor of Counseling & Psychology at Texas A&M University ""As a physician that lived in a bigger body for many years, I very much appreciate the main themes of this book -- that we are deserving of respect, grace and dignity, no matter the size and shape of our body. Well done!"" Dr. Tro Kalayjian, Board-Certified Physician and Medical Director, Tappan, NY"

Author Information

Joan Denizot is a dynamic force, an advocate for inclusivity, and a transformative entrepreneur. Her journey is one of passion, commitment, and unwavering determination to bring about positive change in the world. Through her personal experiences and professional endeavors, she has become a driving force in reshaping narratives and fostering a more inclusive society. Joan's narrative originates from a deep-seated desire to bridge gaps and uplift marginalized voices. Living in a big body herself, she encountered firsthand the challenges faced by individuals often left on the fringes. This ignited her fervor to be a catalyst for transformation, and she embarked on a journey to redefine inclusivity. Driven by a passion to experience the simple joy of bike riding, Joan's entrepreneurial spirit found expression in the establishment of ZIZE Bikes. With unwavering resolve, she ventured into uncharted territories, designing bikes that transcended conventional limits and empowered individuals of diverse body sizes. Joan's trailblazing efforts have not gone unnoticed. Her commitment to promoting inclusivity has earned her recognition and accolades. Her work has been showcased by prominent media outlets like ABC News, CBS News, and more. This spotlight shines brightly on her mission to create spaces that resonate with dignity, respect, and empathy. Joan stands as a beacon for empathy and change, advocating for a world where every individual's voice is heard and valued. Her mission is driven by the belief that joy is a catalyst for transformation, and her approach motivates others to join her in reimagining societal norms. Embracing her advocacy at a larger scale, Joan founded BodyReady Consulting. Her platform equips businesses and organizations with the insights, strategies, and tools needed to embrace inclusivity, cultivate welcoming environments, and amplify their impact. Through consultations and workshops, she empowers others to embark on their own journeys toward positive change. Joan Denizot invites all to join her on a transformative journey. As she continues to steer the narrative of inclusivity and empowerment, she extends an invitation to collaborate, challenge norms, and contribute to a world where every individual is valued for who they are.

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