Overview

Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, Reading the Visual, Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the analytical frameworks, the text is organized into two parts—texts and objects, events and spaces—with corresponding analytical approaches. Examples and outlines are provided to help novice and experienced researchers conduct their own studies. Vignettes by some of the most renowned scholars in the field of multimodality research take the reader behind the scenes of various projects to experience the thoughts and decisions that go into conceptualizing and applying the analytical frameworks presented in the book. This resource will enable both students and experienced scholars to acquire new research skills and designs resulting in more rigorous, high-quality research. Book Features: Assists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs. Showcases 16 models for conducting research on visual and multimodal phenomena across a variety of social, virtual, and physical contexts. Provides examples of how eminent researchers conceive, design, initiate, and conduct their studies. Explores the research methods cited in the author’s previous book, Reading the Visual.

Full Product Details

Author:   Frank Serafini ,  Theo van Leeuwen
Publisher:   Teachers' College Press
Imprint:   Teachers' College Press
Dimensions:   Width: 16.20cm , Height: 1.70cm , Length: 23.50cm
Weight:   0.524kg
ISBN:  

9780807766859

ISBN 10:   0807766852
Pages:   264
Publication Date:   04 February 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents Foreword Theo van Leeuwen xi Acknowledgments xiii Introduction 1 PART I: FOUNDATIONS 1. Conceptualizing Visual and Multimodal Phenomena 17 2. Theoretical Foundations of Multimodal Research 32 PART II: ANALYTICAL FRAMEWORKS: TEXTS AND OBJECTS 3. Iconographical Analysis 51 4. Visual Discourse Analysis 58 5. Visual Rhetorical Analysis 65 6. Multimodal Framing Analysis 71 7. Multimodal Content Analysis 78 8. Systemic Functional Multimodal Discourse Analysis 86 9. Multimodal Genre Analysis 93 Research Vignettes: Texts and Objects 99 Research Vignette 1: Young Children's Multimodal Compositions 99 Lindsey Moses Research Vignette 2: Multimodal Content of Magazine Covers 102 Stephanie F. Reid, Danielle Kachorsky, and Kathryn P. Chapman Research Vignette 3: Critical Visual Discourse Analysis of 3-D Sculpture 107 Peggy Albers Research Vignette 4: Multimodal Content Analysis of Wine Labels 110 Frank Serafini Research Vignette 5: Examining Wordless Picture Books 115 Evelyn Arizpe and Julie E. McAdam Research Vignette 6: A Critical Multimodal Comparison of Animation Software 118 Emilia Djonov Research Vignette 7: Multimodality and Orientation-to- Action in Video Games 122 Jeffrey B. Holmes, Earl Aguilera, and Kelly M. Tran Research Vignette 8: Animated Movie Adaptations of Literary Picture Books 125 Len Unsworth PART III: ANALYTICAL FRAMEWORKS: EVENTS AND SPACES 10. Social Semiotic Multimodal Analysis 133 11. Critical Multimodal Analysis 140 12. Mediated Discourse (Interactional) Analysis 147 13. Multimodal Ethnographic Analysis 153 14. Spatial Discourse Analysis 160 15. Multimodal Cultural Analysis 166 16. Digitally Based Multimodal Analysis 173 Research Vignettes: Events and Spaces 180 Research Vignette 9: Mapping (Visual) Identities During COVID-19 180 Jennifer Rowsell Research Vignette 10: Critical Multimodal Analysis of Voting Spaces 183 Marva Cappello Research Vignette 11: Multimodal Interaction Analysis of Social Positioning in Young Children at School 187 Katie Bernstein Research Vignette 12: Understanding Spatial Pedagogy 190 Fei Victor Lim Research Vignette 13: Collective Multimodal Research of Social Interaction in the COVID-19 Pandemic 194 Elisabetta Adami Research Vignette 14: Analyzing Children's Virtual Realities 197 Kathy A. Mills and Lesley Friend Research Vignette 15: A Multimodal Analysis of Children's Play 201 Kate Cowan and John Potter Research Vignette 16: Spatial Discourse Analysis of Informal Outdoor Learning Spaces 204 Louise Ravelli Epilogue: Looking Back, Moving Forward 209 References 215 Index 235 About the Author and the Contributors 245

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Author Information

Frank Serafini is professor of literacy education and children’s literature in the Mary Lou Fulton Teachers College, Arizona State University. His books include Reading the Visual: An Introduction to Teaching Multimodal Literacy and Remixing Multiliteracies: Theory and Practice from New London to New Times. He received the 2021 International Visual Literacy Association (IVLA) Education Award.

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