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OverviewGet the know-how you need to be recognised as a skilled strategic internal communicator. Everyone thinks they’re an internal communication expert, but it takes in-depth knowledge and skill to deliver the most engaging and effective internal comms. This practical handbook will help you to build this knowledge and expand your skillset, as well as providing guidance on how to be more strategic and develop your career. Read this book and learn how to: • Step up your knowledge, thinking and delivery • Choose the right tools and techniques to deliver the best results • Focus on what adds value and stop doing what doesn’t • Impress and influence your leaders to become a trusted advisor • Increase your impact in your organisation and, ultimately, fast-track your career Full Product DetailsAuthor: Lesley AllmanPublisher: Rethink Press Imprint: Rethink Press ISBN: 9781781336397ISBN 10: 1781336393 Pages: 250 Publication Date: 23 September 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsForeword Introduction Raising your game Fast-tracking your career Key PART ONE: Add Value 1 The Value Of Internal Communication Trust Employee engagement Organisational culture Productivity Make regular deposits into the Bank of Communication Summary PART TWO: Be Strategic The ABCDE model of internal communication 2 Audience The RACI model Stakeholder mapping A ‘Day in the Life Of’ (DILO) Inbox analysis Personas Summary 3 Behaviours Behaviour theory 1: The ABC model Behaviour theory 2: The AMP model Behaviour change: The ICE model Behaviour measurement: The SMART model Summary 4 Content What, so what and now what? The Six C test Visual content Is your role to create, co-create or curate the content? Summary 5 Delivery Choosing your channels Verbal communication Building line manager communication capability Building leadership communication capability Delivering live communication – advice from the experts Online communication Golden rules for online communication platforms When to use print Two-way communication Summary 6 Evaluation What to evaluate Standards for measuring internal communication Evaluation methods Surveys Potential pitfalls Auditing internal communication Planning an internal communication audit Summary 7 & Beyond Funding Good timing Crisis communication The Three Rs model After a crisis Summary PART THREE: Fast-track Your Career 8 Be More Strategic Strategic vs tactical communication during the pandemic Become a trusted advisor Plan to deliver Process goals Know how you’re spending your time Learn how to say no Ten top tips for being more strategic Summary 9 Be An Effective Business Partner Business partner vision What good business partnering looks like Business partnering mindset Hurdles to overcome Stepping up Summary 10 Develop Your Career In-house or consultancy? Ten top tips for setting out on your own Professional development Influencers inside your organisation Influencers in your outer networks Summary 11 Be You Find who you are Find where you fit Some of my life lessons Summary Conclusion References Acknowledgements The AuthorReviewsAuthor InformationLesley Allman MBA has over twenty years of internal communication and employee engagement experience. As a consultant she has worked with over fifty leading organisations, successfully helping them to deliver major transformation and culture change programmes. Prior to that she led in house communication teams at Britain’s biggest brewer and biggest food company. She is a Fellow of the Institute of Internal Communication. Learn more at www.allmancommunication.co.uk Tab Content 6Author Website:Countries AvailableAll regions |
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